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- Goodfellow Publishers Ltd 2014; US$ 48.00
Second edition of this a user friendly and hands-on introduction to finance and accounting in the hospitality industry. This fully revised and updated edition is a must-have text for all students and practitioners, enabling them to put their learning into practice to achieve immediate results. more...
- Taylor and Francis 2014; US$ 175.00
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores... more...
- Taylor and Francis 2014; US$ 67.95
Make sure your culinary arts students are prepared for the “real world!” Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy chronicles the creation and development of an undergraduate degree program in culinary arts at the Dublin Institute of Technology. Written by the head of the institute's School of Culinary Arts and... more...
- Ashgate Publishing Ltd 2014; US$ 39.95
Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives... more...
- De Gruyter Oldenbourg 2014; US$ 630.00
In the globally competitive hotel industry, it is important to adopt a strategic orientation. One must also continuously question old practices and initiate new ones. What makes this book unique is that until now, there has been little theoretical or systematic analysis of the hotel industry in the German-speaking world. more...
- Taylor and Francis 2014; US$ 160.00
Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism.... more...
- Erich Schmidt Verlag 2014; US$ 53.12
Das vorliegende Werk ermöglicht dem Leser eine ganzheitliche Sicht auf die strategische Steuerung der Erbringung touristischer Dienstleistungen. Es trägt dabei dem weithin verbreiteten Ansatz Rechnung, dass sich der touristische Kunde nicht vom Käufer anderer Produkte unterscheidet ? welcher seinen Nutzen nicht aus einzelnen Teilkomponenten der angebotenen... more...
- Taylor and Francis 2014; US$ 55.95
A multidisciplinary approach to the challenges of developing a “complete package” for convention and event tourism To be successful in today?s competitive convention and event tourism market, communities need to provide a complete package that includes quality lodging, convenient and affordable transportation, restaurants, entertainment, and tourist... more...
- Hodder Education 2014; US$ 47.98
Understand both the key concepts and modern developments within the global food and beverage service industry with this new edition of the internationally respected text. An invaluable reference for trainers, practitioners and anyone working towards professional qualifications in food and beverage service, this new edition has been thoroughly updated... more...
- Taylor and Francis 2014; US$ 57.95
Gatherings of people for a purpose always have and always will be a part of the human story. Those staging these events have a social and environmental responsibility to manage their impacts and enhance their positive lasting legacies. Written by a leader in the field, this book is a practical, step-by-step guide taking readers through the key aspects... more...