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- Taylor and Francis 2013; US$ 72.95
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical... more...
- Taylor and Francis 2013; US$ 62.95
Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future... more...
- Taylor and Francis 2013; US$ 63.95
Examine the reasons for the rapid growth of China?s tourism industry Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for... more...
- Taylor and Francis 2013; US$ 53.95
This series investigates the historical, theoretical and practical aspects of interiors. The volumes in the Interior Architecture series can be used as handbooks for the practitioner and as a critical introduction to the history of material culture and architecture. Hotels occupy a particular place in popular imagination. As a place of exclusive... more...
- Tuttle Publishing 2012; US$ 30.00
With more than 500 ravishing full-color photographs, Asian Style Hotels brings you to the best hotels in Southeast Asia. The super-deluxe establishments included here are all at the cutting-edge of hotel design and management. Each property has been hand-picked according to a set of criteria that includes a strong design aesthetic, architectural... more...
- Wiley 2008; US$ 31.00
An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from formal to casual. Step-by-step instructions guide readers through service functions. Different types of service French, American, English, Russia, Family-style,... more...
- Diplomica Verlag 2009; US$ 45.83
Durch Globalisierung, technischen Fortschritt und mehr Qualitätsbewusstsein haben sich in den letzten Jahren zahlreiche Konkurrenten in den verschiedensten Branchen - auch im Tourismus - stark verbessert und die traditionellen Qualitätsanbieter eingeholt oder sogar überholt. Das sich kontinuierlich verändernde Nachfrageverhalten der Gäste und die... more...
- Globe Pequot Press 2014; US$ 18.99
The Beer Lover's Guide to The Carolinas features breweries, brewpubs and beer bars geared toward hop heads looking to seek out the best beers--from bitter seasonal IPAs to rich, dark stouts--both North Carolina and South Carolina have to offer. Beer Lover's guides also offer beer receipes for home brewers, regional food recipes that incorporate... more...
- Wiley 2011; US$ 17.59
Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for wannabe restaurateurs. From setting up a business plan and finding financing, to... more...
- Wiley 2009; US$ 17.59
All the tools you need to start and run a profitable B&B Do you dream of owning a B&B? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan and finding the right location to handling situations you will encounter as an innkeeper. You'll make your guests feel at home,... more...