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- Wiley 2006; US$ 85.00
This Fourth Edition helps readers develop the wide-ranging knowledge and analytical skills they need to succeed in today’s burgeoning and dynamic hotel industry. This comprehensive volume encourages critical thinking by providing different points of view through contributions from sixty leading industry professionals and academics. Within a... more...
- Taylor and Francis 2012; US$ 67.95
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments more...
- John Wiley & Sons, Inc. 2006; US$ 80.00
Broad, helpful guidance and information for controlling costs for foodservice managers and students. In order for foodservice managers to control costs effectively, they must have a confident command of accounting, marketing, and legal issues, as well as food and beverage sanitation, production, and service methods. more...
- Taylor and Francis 2006; US$ 100.00
This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare,... more...
- Demos Medical Publishing 2006; US$ 21.95
Many wheelers and slow walkers interested in travel assume that inns and bed and breakfasts will be inconvenient, inaccessible, or unaccommodating. Candy Harrington debunks this myth in There is Room at the Inn: Inns and B&Bs for Wheelers and Slow Walkers . She shows that inns and B&B's can actually be more accessible than many hotels, and than inn... more...
- Taylor and Francis 2007; US$ 64.95
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful ?how- to? guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection,... more...
- Wiley 2007; US$ 14.95
Praise for Chocolates on the Pillow Aren't Enough "Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish,... more...
- Taylor and Francis 2007; US$ 55.95
The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations... more...
- Emerald Group Publishing Limited 2007; US$ 199.00
This e-book deals with aspects of culture and career development in hospitality and tourism management. Many studies have assumed the importance of cultural values and/or personality in the service orientation of individuals. The findings presented here, however, emphasize the importance of training and development in preparing individuals to give... more...
- John Wiley & Sons, Inc. 2008; US$ 41.95
The math skills needed for a successful foodservice career—now in a new edition Culinary Calculations, Second Edition provides the mathematical knowledge and skills that are essential for a successful career in today's competitive foodservice industry. This user-friendly guide starts with basic principles before introducing more specialized... more...