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Marketing

Most popular at the top

  • Focus On Food Photography for Bloggers (Focus On Series)by Matt Armendariz

    Taylor and Francis 2013; US$ 19.95

    Sharing your kitchen concoctions on your personal food blog has never been as popular as it is right now, but if you've ever had trouble getting your tasty temptations to look like pretty plates on camera, you know how difficult it can be to take amazing pictures of food. Matt Armendariz, of Mattbites food blog fame, shares his experiences and best... more...

  • City Tourismby Robert Maitland; B.W. Ritchie

    CABI 2009; US$ 145.00

    City tourism has grown rapidly and spread well beyond tourist-historic cities and resorts. With a focus on city tourism themes, this book draws on original research to investigate tourism in national capitals, considering image and branding, the visitor experience, visitor markets and tourism development. more...

  • Marketing Your Event Planning Businessby Judy Allen

    Wiley 2010; US$ 45.00

    Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events,... more...

  • Event Marketingby C. A. Preston

    Wiley 2012; US$ 49.50

    A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts... more...

  • Social Media in Travel, Tourism and Hospitalityby Marianna Sigala; Evangelos Christou; Ulrike Gretzel

    Ashgate Publishing Ltd 2012; US$ 124.95

    Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which... more...

  • Marketing Innovations for Sustainable Destinationsby Alan Fyall; Metin Kozak; Luisa Andreu

    Goodfellow Publishers Ltd 2009; US$ 126.00

    A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. more...

  • Handbook of Marketing Research Methodologies for Hospitality and Tourismby Ronald A Nykiel

    Taylor and Francis 2007; US$ 69.95

    Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative... more...

  • Food Styling and Photography For Dummiesby Parks-Whitfield

    Wiley 2012; US$ 29.99

    Discover how to style and photograph food like the pros Whether you're taking shots for a foodie blog, advertisements, packaging, menus, or cookbooks, Food Styling & Photography For Dummies shows you how to take the next step in your passion for food and photography. This attractive, informative, and fun guide to the fundamentals of food styling... more...

  • Hospitality Marketingby David Bowie; Francis Buttle

    Taylor and Francis 2007; US$ 48.95

    Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality... more...

  • Advertising in Tourism and Leisureby Nigel Morgan; Annette Pritchard

    Taylor and Francis 2013; US$ 69.99

    'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism... more...