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Marketing

Most popular at the top

  • Grape vs. Grainby Charles Bamforth

    Cambridge University Press 2008; US$ 29.00

    This is the first book to compare beer and wine from several important perspectives. more...

  • 101 Ways to Promote Your Tourism Business Web Siteby Susan Sweeney

    Maximum Press 2008; US$ 33.95

    Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including... more...

  • Analyse des kurz- und langfristigen Kundenverhaltens bei Sonderangebotsaktionenby Marc O Jauch

    Diplomica Verlag 2007; US$ 49.33

    Hauptbeschreibung Neben globalen Trends wie zum Beispiel Sättigungstendenzen oder qualitativer Angleichung von Produkten führt die im internationalen Vergleich hohe Einzelhandelsdichte in Deutschland dazu, dass Händler hierzulande besonders intensivem Wettbewerbsdruck ausgesetzt sind. Resultat dieser Konkurrenzsituation ist, dass das Preismanagement... more...

  • Airline Marketing and Managementby Stephen Shaw

    Ashgate Publishing Ltd 2011; US$ 34.95

    Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...

  • Hospitality Marketingby Neil Wearne; Alison Morrison

    Taylor and Francis 2013; US$ 65.95

    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality... more...

  • Managing Major Sports Eventsby Milena M. Parent; Sharon Smith-Swan

    Taylor and Francis 2013; US$ 53.95

    The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete... more...

  • How Consumers Pick a Hotelby William Winston; Dennis J Cahill

    Taylor and Francis 2013; US$ 63.95

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and... more...

  • Controlling im Food & Beverage-Managementby Harald Wilde; Harald Dettmer; Thomas Hausmann; Michaela Kaufner

    De Gruyter Oldenbourg 1998; US$ 133.00

    Fundierte und praxisorientierte Darstellung eines zentralen Managementbereiches in Hotellerie und Gastronomie. Aus dem Inhalt: Theoretische Grundlagen. Untersuchungen zur Wirtschaftlichkeit im Rahmen des Praxisbeispiels. Resümee und Ausblick zur Arbeit des Controllers im Hotel. more...

  • Marketing Hospitalityby Cathy H. C. Hsu; Tom Powers

    John Wiley & Sons, Inc. 2002; US$ 55.50

    Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range... more...

  • Leisure Marketingby Susan Horner; John Swarbrooke

    Taylor and Francis 2012; US$ 51.95

    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the... more...