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Marketing

Most popular at the top

  • Hospitality Marketingby Neil Wearne; Alison Morrison

    Taylor and Francis 2013; US$ 65.95

    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality... more...

  • How Consumers Pick a Hotelby William Winston; Dennis J Cahill

    Taylor and Francis 2013; US$ 63.95

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and... more...

  • Managing Major Sports Eventsby Milena M. Parent; Sharon Smith-Swan

    Taylor and Francis 2013; US$ 65.95

    The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete... more...

  • Marketing Your Event Planning Businessby Judy Allen

    Wiley 2010; US$ 35.00

    Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events,... more...

  • Black Tie Optionalby Harry A. Freedman; Karen Feldman

    Wiley 2007; US$ 44.00

    Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations , Second Edition "I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!" —Richard... more...

  • City Brandingby Dr Keith Dinnie

    Palgrave Macmillan 2010; US$ 48.00

    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. more...

  • Competitive Identityby Simon Anholt

    Palgrave Macmillan 2006; US$ 59.00

    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...

  • Culinary Calculationsby Terri Jones

    John Wiley & Sons, Inc. 2008; US$ 41.95

    The math skills needed for a successful foodservice career—now in a new edition Culinary Calculations, Second Edition provides the mathematical knowledge and skills that are essential for a successful career in today's competitive foodservice industry. This user-friendly guide starts with basic principles before introducing more specialized... more...

  • Destination Brandsby Nigel Morgan; Annette Pritchard; Roger Pride

    Taylor and Francis 2012; US$ 61.95

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts... more...

  • Food Blogging For Dummiesby Kelly Senyei

    Wiley 2012; US$ 24.99 US$ 19.99

    Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide... more...