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Marketing

Most popular at the top

  • Hospitality Marketingby Neil Wearne; Alison Morrison

    Taylor and Francis 2013; US$ 65.95

    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality... more...

  • Managing Major Sports Eventsby Milena M. Parent; Sharon Smith-Swan

    Taylor and Francis 2013; US$ 59.95

    The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete... more...

  • How Consumers Pick a Hotelby William Winston; Dennis J Cahill

    Taylor and Francis 2013; US$ 63.95

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and... more...

  • Controlling im Food & Beverage-Managementby Harald Dettmer; Thomas Hausmann; Michaela Kaufner; Harald Wilde

    De Gruyter 1998; US$ 140.00

    Fundierte und praxisorientierte Darstellung eines zentralen Managementbereiches in Hotellerie und Gastronomie. Aus dem Inhalt: Theoretische Grundlagen. Untersuchungen zur Wirtschaftlichkeit im Rahmen des Praxisbeispiels. Resümee und Ausblick zur Arbeit des Controllers im Hotel. more...

  • Hotel Marketing: Leitfaden zur Optimierung von Marketingmaßnahmen in der Hotellerieby André Fläckel

    Diplomica Verlag 2014; US$ 32.85

    Der Verdrängungswettbewerb im deutschen Hotelmarkt verschärft sich zunehmend. Viele Hoteliers sind daher besorgt, die Kontrolle über Preise, Produkte und Vertriebskanäle zu verlieren. Weiterhin stellt sich die Frage, wie sich klein- und mittelständische Hotels angesichts dieses Wettbewerbsdrucks einen Vorteil gegenüber Wettbewerbern aufbauen können.... more...

  • Marketing Hospitalityby Cathy H. C. Hsu; Tom Powers

    Wiley 2002; US$ 71.50

    CATHY H. C. HSU, is Associate Professor in the Department of Hotel, Restaurant, and Institution Management and Dietetics at Kansas State University in Manhattan, Kansas. TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in... more...

  • Leisure Marketingby Susan Horner; John Swarbrooke

    Taylor and Francis 2012; US$ 51.95

    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the... more...

  • Hospitality Marketing Managementby Robert D. Reid; David C. Bojanic

    Wiley 2006; US$ 93.50

    Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a... more...

  • Marketing Destinations and Venues for Conferences, Conventions and Business Eventsby Rob Davidson; Tony Rogers

    Taylor and Francis 2012; US$ 67.95

    Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments more...

  • Managing Tourism and Hositality Servicesby B. Prideaux; G. Moscardo; E. Laws

    CABI 2006; US$ 110.00

    The overall aim in bringing together the various projects reported in this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. Taken together, the collection of work provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism... more...