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Marketing

Most popular at the top

  • Competitive Identityby Simon Anholt

    Palgrave Macmillan 2006; US$ 59.00

    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...

  • Culinary Calculationsby Terri Jones

    John Wiley & Sons, Inc. 2008; US$ 41.95

    The math skills needed for a successful foodservice career—now in a new edition Culinary Calculations, Second Edition provides the mathematical knowledge and skills that are essential for a successful career in today's competitive foodservice industry. This user-friendly guide starts with basic principles before introducing more specialized... more...

  • How to Brand Nations, Cities and Destinationsby Teemu Moilanen; Seppo Rainisto

    Palgrave Macmillan 2008; US$ 75.00

    Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...

  • Marketing in Travel and Tourismby Mike Morgan; Ashok Ranchhod

    Taylor and Francis 2010; US$ 64.95

    Marketing in Travel and Tourism  aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.... more...

  • Media Strategies for Marketing Places in Crisisby Eli Avraham; Eran Ketter

    Taylor and Francis 2012; US$ 67.95

    Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision... more...

  • City Brandingby Dr Keith Dinnie

    Palgrave Macmillan 2010; US$ 48.00

    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. more...

  • The Sponsorship Handbookby Pippa Collett; William Fenton

    Wiley 2011; US$ 60.00

    The Sponsorship Handbook is a practical guide to sponsorshipaimed at practitioners both working for sponsoring companies andthose searching for sponsorship. Using the tools, techniques, advice and best practice advocatedin this book both sponsors and sponsor seekers will benefit frombetter servicing and activation once a sponsorship is implemented,with... more...

  • The Growth Strategies of Hotel Chainsby Kaye Sung Chon

    Taylor and Francis 2012; US$ 72.95

    This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification... more...

  • Mi puesto de limonada (My Lemonade Stand)by Andrew Einspruch

    Shell Education 2008; US$ 8.99

    A good way to make money is to think of something to sell that will make you a profit. Opening a lemonade stand during summer can make you a profit if you keep track of the costs of the ingredients and the amount of money you will charge for each glass. If you add ice to the lemonade, you can sell more glasses because there will be less lemonade in... more...

  • My Lemonade Standby Andrew Einspruch

    Shell Education 2008; US$ 8.99

    A good way to make money is to think of something to sell that will make you a profit. Opening a lemonade stand during summer can make you a profit if you keep track of the costs of the ingredients and the amount of money you will charge for each glass. If you add ice to the lemonade, you can sell more glasses because there will be less lemonade in... more...