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Most popular at the top
- Wiley 2007; US$ 39.95
Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations , Second Edition "I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!" —Richard... more...
- Palgrave Macmillan 2006; US$ 59.00
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...
- Taylor and Francis 2012; US$ 49.95
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations... more...
- Taylor and Francis 2007; US$ 64.95
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful ?how- to? guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection,... more...
- John Wiley & Sons, Inc. 2008; US$ 41.95
The math skills needed for a successful foodservice career—now in a new edition Culinary Calculations, Second Edition provides the mathematical knowledge and skills that are essential for a successful career in today's competitive foodservice industry. This user-friendly guide starts with basic principles before introducing more specialized... more...
- Palgrave Macmillan 2008; US$ 75.00
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...
- Taylor and Francis 2009; US$ 150.00
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can... more...
- Palgrave Macmillan 2010; US$ 48.00
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. more...
- Wiley 2011; US$ 60.00
The Sponsorship Handbook is a practical guide to sponsorshipaimed at practitioners both working for sponsoring companies andthose searching for sponsorship. Using the tools, techniques, advice and best practice advocatedin this book both sponsors and sponsor seekers will benefit frombetter servicing and activation once a sponsorship is implemented,with... more...