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Marketing

Most popular at the top

  • Marketing Destinations and Venues for Conferences, Conventions and Business Eventsby Rob Davidson; Tony Rogers

    Taylor and Francis 2012; US$ 67.95

    Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments more...

  • Managing Tourism and Hositality Servicesby B. Prideaux; G. Moscardo; E. Laws

    CABI 2006; US$ 110.00

    The overall aim in bringing together the various projects reported in this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. Taken together, the collection of work provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism... more...

  • Black Tie Optionalby Harry A. Freedman; Karen Feldman

    Wiley 2007; US$ 44.00

    Whether your nonprofit's fundraising event is an auction or a celebrity dinner, there is a great deal at stake when planning an event. From the invitations to the food to the entertainment, your event leaves a lasting impression of your organization's image. Now in a fully revised and significantly expanded Second Edition, Black Tie Optional is the... more...

  • Hotel Convention Sales, Services and Operationsby Pat Golden-Romero

    Taylor and Francis 2007; US$ 64.95

    This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful ?how- to? guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection,... more...

  • Hospitality Sales and Promotionby Derek Taylor

    Taylor and Francis 2012; US$ 49.95

    'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations... more...

  • Culinary Calculationsby Terri Jones

    John Wiley & Sons, Inc. 2008; US$ 41.95

    The math skills needed for a successful foodservice career—now in a new edition Culinary Calculations, Second Edition provides the mathematical knowledge and skills that are essential for a successful career in today's competitive foodservice industry. This user-friendly guide starts with basic principles before introducing more specialized... more...

  • Innovative Marketing Communicationsby Guy Masterman; Emma Wood

    Taylor and Francis 2007; US$ 65.95

    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing... more...

  • How to Brand Nations, Cities and Destinationsby Teemu Moilanen; Seppo Rainisto

    Palgrave Macmillan 2008; US$ 75.00

    Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...

  • Tourism and Hospitality Marketingby Simon Hudson

    SAGE Publications 2008; US$ 47.00

    Covers all the key marketing principles applied to tourism and hospitality more...

  • Handbook of Hospitality Marketing Managementby Haemoon Oh

    Taylor and Francis 2009; US$ 150.00

    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can... more...