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Marketing

Most popular at the top

  • Strategic Marketing in Tourism Servicesby Rodoula H. Tsiotsou; Ronald E. Goldsmith

    Emerald Group Publishing Limited 2012; US$ 79.95

    Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. more...

  • Marketing and Designing the Tourist Experienceby Isabelle Frochot; Wided Batat

    Goodfellow Publishers Ltd 2013; US$ 48.00

    The topic of ?experience? is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. more...

  • Meet Me in Munichby Moses Wolff

    Skyhorse Publishing 2013; US$ 19.95

    Munich?s Oktoberfest, held each year since 1810 from late September through the first weekend in October, is one of the most famous events in Germany. It is a beer drinker?s paradise?over the course of sixteen days, more than six million visitors consume nearly two million gallons of specially brewed Oktoberfest beer. For the first-time visitor to... more...

  • Tourism Social Mediaby Ana María Munar; Szilvia Gyimóthy; Liping Cai; Jafar Jafari

    Emerald Group Publishing Limited 2013; US$ 134.95

    This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. more...

  • The Routledge Handbook of Tourism Marketingby Scott McCabe

    Taylor and Francis 2014; US$ 225.00

    Tourism has often been described as being about ?selling dreams?, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated... more...

  • How to Brand Nations, Cities and Destinationsby Teemu Moilanen; Seppo Rainisto

    Palgrave Macmillan 2008; US$ 75.00

    Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...

  • City Brandingby Dr Keith Dinnie

    Palgrave Macmillan 2010; US$ 48.00

    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. more...

  • Tourism and Hospitality Marketingby Simon Hudson

    SAGE Publications 2008; US$ 47.00

    Covers all the key marketing principles applied to tourism and hospitality more...

  • Black Tie Optionalby Harry A. Freedman; Karen Feldman

    Wiley 2007; US$ 39.95

    Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations , Second Edition "I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!" —Richard... more...

  • Destination Brandsby Nigel Morgan; Annette Pritchard; Roger Pride

    Taylor and Francis 2012; US$ 61.95

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts... more...