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Marketing

Most popular at the top

  • Marketing Communications in Tourism and Hospitalityby Scott McCabe

    Taylor and Francis 2010; US$ 59.95

    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging... more...

  • Marketing in Travel and Tourismby Mike Morgan; Ashok Ranchhod

    Taylor and Francis 2010; US$ 64.95

    Marketing in Travel and Tourism  aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.... more...

  • Media Strategies for Marketing Places in Crisisby Eli Avraham; Eran Ketter

    Taylor and Francis 2012; US$ 67.95

    Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision... more...

  • City Brandingby Dr Keith Dinnie

    Palgrave Macmillan 2010; US$ 48.00

    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. more...

  • Hospitality Marketingby David Bowie; Francis Buttle

    Taylor and Francis 2013; US$ 72.95

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical... more...

  • Destination Brandsby Nigel Morgan; Annette Pritchard; Roger Pride

    Taylor and Francis 2012; US$ 61.95

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts... more...

  • The Sponsorship Handbookby Pippa Collett; William Fenton

    Wiley 2011; US$ 60.00

    The Sponsorship Handbook is a practical guide to sponsorshipaimed at practitioners both working for sponsoring companies andthose searching for sponsorship. Using the tools, techniques, advice and best practice advocatedin this book both sponsors and sponsor seekers will benefit frombetter servicing and activation once a sponsorship is implemented,with... more...

  • The Growth Strategies of Hotel Chainsby Kaye Sung Chon

    Taylor and Francis 2012; US$ 72.95

    How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains? growth strategies. It explains in-depth how and why the largest worldwide... more...

  • Food Blogging For Dummiesby Kelly Senyei

    Wiley 2012; US$ 19.99

    Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She joined the food blogosphere in 2008 with the launch of her blog, Just a Taste (www.justataste.com), which chronicles her culinary musings tied to everything from easy appetizers and creative cocktails, to quick-fix meals and endless desserts. Kelly is a big proponent... more...

  • Mi puesto de limonada (My Lemonade Stand)by Andrew Einspruch

    Shell Education 2008; US$ 8.99

    A good way to make money is to think of something to sell that will make you a profit. Opening a lemonade stand during summer can make you a profit if you keep track of the costs of the ingredients and the amount of money you will charge for each glass. If you add ice to the lemonade, you can sell more glasses because there will be less lemonade in... more...