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- Taylor and Francis 2010; US$ 59.95
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging... more...
- Taylor and Francis 2010; US$ 64.95
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.... more...
- Palgrave Macmillan 2010; US$ 48.00
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. more...
- Taylor and Francis 2013; US$ 72.95
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical... more...
- Taylor and Francis 2012; US$ 61.95
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts... more...
- Wiley 2011; US$ 60.00
The Sponsorship Handbook is a practical guide to sponsorshipaimed at practitioners both working for sponsoring companies andthose searching for sponsorship. Using the tools, techniques, advice and best practice advocatedin this book both sponsors and sponsor seekers will benefit frombetter servicing and activation once a sponsorship is implemented,with... more...
- Taylor and Francis 2012; US$ 72.95
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains? growth strategies. It explains in-depth how and why the largest worldwide... more...
- Wiley 2012; US$ 19.99
Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves?food and blogging?with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything:... more...
- Ashgate Publishing Ltd 2012; US$ 124.95
Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which... more...
- Shell Education 2008; US$ 8.99
A good way to make money is to think of something to sell that will make you a profit. Opening a lemonade stand during summer can make you a profit if you keep track of the costs of the ingredients and the amount of money you will charge for each glass. If you add ice to the lemonade, you can sell more glasses because there will be less lemonade in... more...