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Marketing

Most popular at the top

  • Marketing Communications in Tourism and Hospitalityby Scott McCabe

    Taylor and Francis 2010; US$ 59.95

    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging... more...

  • City Brandingby Dr Keith Dinnie

    Palgrave Macmillan 2010; US$ 46.00

    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. more...

  • Hospitality Marketingby David Bowie; Francis Buttle

    Taylor and Francis 2013; US$ 68.95

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical... more...

  • Destination Brandsby Nigel Morgan; Annette Pritchard; Roger Pride

    Taylor and Francis 2012; US$ 57.95

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts... more...

  • The Sponsorship Handbookby Pippa Collett; William Fenton

    Wiley 2011; US$ 60.00

    The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented,... more...

  • The Growth Strategies of Hotel Chainsby Kaye Sung Chon

    Taylor and Francis 2012; US$ 72.95

    This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification... more...

  • Food Blogging For Dummiesby Kelly Senyei

    Wiley 2012; US$ 24.99

    Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers... more...

  • Mi puesto de limonada (My Lemonade Stand)by Andrew Einspruch

    Shell Education 2008; US$ 8.99

    A good way to make money is to think of something to sell that will make you a profit. Opening a lemonade stand during summer can make you a profit if you keep track of the costs of the ingredients and the amount of money you will charge for each glass. If you add ice to the lemonade, you can sell more glasses because there will be less lemonade in... more...

  • My Lemonade Standby Andrew Einspruch

    Shell Education 2008; US$ 8.99

    A good way to make money is to think of something to sell that will make you a profit. Opening a lemonade stand during summer can make you a profit if you keep track of the costs of the ingredients and the amount of money you will charge for each glass. If you add ice to the lemonade, you can sell more glasses because there will be less lemonade in... more...

  • Tourism and Demographyby Ian Yeoman; Cathy Hsu; Karen Smith; Elisa Backer; Tom Baum; Pierre Benkendorff; Stephanie Butterfield; Cheryl Cothran; Rob Davidson; Paul Flatters; Roberto Foa; Petra Glover; Kevin D. Lyons; Gianna Moscardo; Laurie Murphy; Bruce Prideaux; Fred R Schumann; Thomas Sun; Stephen Wearing; Adam Weaver; Heather Zeppel

    Goodfellow Publishers Ltd 2010; US$ 72.00

    Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future more...