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- Taylor and Francis 2012; US$ 70.95
Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches... more...
- Taylor and Francis 2007; US$ 65.95
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing... more...
- Taylor and Francis 2009; US$ 150.00
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can... more...
- Taylor and Francis 2012; US$ 67.95
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision... more...
- Taylor and Francis 2010; US$ 59.95
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging... more...
- Taylor and Francis 2013; US$ 72.95
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical... more...
- Taylor and Francis 2007; US$ 64.95
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful ?how- to? guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection,... more...
- Taylor and Francis 2010; US$ 64.95
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.... more...
- Taylor and Francis 2012; US$ 51.95
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the... more...
- Taylor and Francis 2012; US$ 63.95
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you?ll discover how easy it is to market your hometown to potential tourists. You?ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You?ll learn ways to improve the ?packaging? of your community, while at the same time... more...