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Marketing

Most popular at the top

  • Marketing and Managing Tourism Destinationsby Alastair M Morrison

    Taylor and Francis 2013; US$ 79.95

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how... more...

  • The Routledge Handbook of Tourism Marketingby Scott McCabe

    Taylor and Francis 2014; US$ 245.00

    Tourism has often been described as being about ?selling dreams?, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated... more...

  • Hospitality Marketing Managementby Robert D. Reid; David C. Bojanic

    Wiley 2006; US$ 82.50 US$ 71.50

    Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a... more...

  • Culinary Calculationsby Terri Jones

    Wiley 2007; US$ 31.00 US$ 26.87

    The math skills needed for a successful foodservice career—now in a new edition Culinary Calculations, Second Edition provides the mathematical knowledge and skills that are essential for a successful career in today's competitive foodservice industry. This user-friendly guide starts with basic principles before introducing more specialized... more...

  • Black Tie Optionalby Harry A. Freedman; Karen Feldman

    Wiley 2007; US$ 48.00 US$ 41.99

    Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations , Second Edition "I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!" —Richard... more...

  • The Sponsorship Handbookby Pippa Collett; William Fenton

    Wiley 2011; US$ 60.00 US$ 52.00

    The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented,... more...

  • Food Blogging For Dummiesby Kelly Senyei

    Wiley 2012; US$ 24.99 US$ 21.99

    Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide... more...

  • Heritage Marketingby Shashi Misiura

    Taylor and Francis 2006; US$ 59.95

    Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that... more...

  • Cross-Cultural Behaviour in Tourismby Yvette PhD Reisinger; Lindsay Turner

    Taylor and Francis 2012; US$ 68.95

    Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination... more...