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Marketing

Most popular at the top

  • Marketing in Food, Hospitality, Tourism and Eventsby Richard Tresidder; Craig Hirst

    Goodfellow Publishers Ltd 2012; US$ 48.00

    A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions. more...

  • Strategic Marketing in Tourism Servicesby Rodoula H. Tsiotsou; Ronald E. Goldsmith

    Emerald Group Publishing Limited 2012; US$ 79.95

    Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. more...

  • Marketing Your City U.S.A.by Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt

    Taylor and Francis 2012; US$ 63.95

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You'll learn ways to improve the "packaging" of your community, while at the same time... more...

  • Segmentation Strategies for Hospitality Managersby Ron Morritt; Art Weinstein

    Taylor and Francis 2012; US$ 70.95

    Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts—the... more...

  • Marketing and Designing the Tourist Experienceby Isabelle Frochot; Wided Batat

    Goodfellow Publishers Ltd 2013; US$ 48.00

    The topic of ?experience? is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. more...

  • Meet Me in Munichby Moses Wolff

    Skyhorse Publishing 2013; US$ 19.95

    Munich?s Oktoberfest, held each year since 1810 from late September through the first weekend in October, is one of the most famous events in Germany. It is a beer drinker?s paradise?over the course of sixteen days, more than six million visitors consume nearly two million gallons of specially brewed Oktoberfest beer. For the first-time visitor to... more...

  • Tourism Social Mediaby Ana María Munar; Szilvia Gyimóthy; Liping Cai; Jafar Jafari

    Emerald Group Publishing Limited 2013; US$ 134.95

    This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. more...

  • Marketing and Managing Tourism Destinationsby Alastair M Morrison

    Taylor and Francis 2013; US$ 64.95

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how... more...

  • The Routledge Handbook of Tourism Marketingby Scott McCabe

    Taylor and Francis 2014; US$ 205.00

    The Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi ? sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions, to provide... more...

  • Heritage Marketingby Shashi Misiura

    Taylor and Francis 2006; US$ 59.95

    Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that... more...