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Marketing

Most popular at the top

  • Tourism Social Mediaby Ana María Munar; Szilvia Gyimóthy; Liping Cai; Jafar Jafari

    Emerald Group Publishing Limited 2013; US$ 134.95

    This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. more...

  • Marketing and Managing Tourism Destinationsby Alastair M Morrison

    Taylor and Francis 2013; US$ 64.95

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how... more...

  • The Routledge Handbook of Tourism Marketingby Scott McCabe

    Taylor and Francis 2014; US$ 225.00

    Tourism has often been described as being about ?selling dreams?, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated... more...

  • Marketing in Travel and Tourismby Mike Morgan; Ashok Ranchhod

    Taylor and Francis 2010; US$ 64.95

    Marketing in Travel and Tourism  aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.... more...

  • Tourism and Hospitality Marketingby Simon Hudson

    SAGE Publications 2008; US$ 47.00

    Covers all the key marketing principles applied to tourism and hospitality more...

  • Marketing Destinations and Venues for Conferences, Conventions and Business Eventsby Rob Davidson; Tony Rogers

    Taylor and Francis 2012; US$ 67.95

    Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments more...

  • Food Blogging For Dummiesby Kelly Senyei

    Wiley 2012; US$ 24.99

    Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers... more...

  • Media Strategies for Marketing Places in Crisisby Eli Avraham; Eran Ketter

    Taylor and Francis 2012; US$ 67.95

    Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision... more...

  • Leisure Marketingby Susan Horner; John Swarbrooke

    Taylor and Francis 2012; US$ 51.95

    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the... more...

  • Hotel Convention Sales, Services and Operationsby Pat Golden-Romero

    Taylor and Francis 2007; US$ 64.95

    This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful ?how- to? guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection,... more...