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Marketing

  • Marketing Your Event Planning Businessby Judy Allen

    Wiley 2010; US$ 45.00

    Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events,... more...

  • Competitive Identityby Simon Anholt

    Palgrave Macmillan 2006; US$ 56.00

    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...

  • Grape vs. Grainby Charles Bamforth

    Cambridge University Press 2008; US$ 29.00

    This is the first book to compare beer and wine from several important perspectives. more...

  • Hospitality Marketingby David Bowie; Francis Buttle

    Taylor and Francis 2007; US$ 48.95

    Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality... more...

  • Hospitality Marketingby David Bowie; Francis Buttle

    Taylor and Francis 2013; US$ 68.95

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical... more...

  • The Growth Strategies of Hotel Chainsby Kaye Sung Chon

    Taylor and Francis 2012; US$ 72.95

    This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification... more...

  • Marketing Your City U.S.A.by Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt

    Taylor and Francis 2012; US$ 63.95

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You'll learn ways to improve the "packaging" of your community, while at the same time... more...

  • The Sponsorship Handbookby Pippa Collett; William Fenton

    Wiley 2011; US$ 60.00

    The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented,... more...

  • Marketing Destinations and Venues for Conferences, Conventions and Business Eventsby Rob Davidson; Tony Rogers

    Taylor and Francis 2012; US$ 67.95

    Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments more...

  • City Brandingby Dr Keith Dinnie

    Palgrave Macmillan 2010; US$ 46.00

    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. more...