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Marketing

  • The Routledge Handbook of Tourism Marketingby Scott McCabe

    Taylor and Francis 2014; US$ 205.00

    The Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi ? sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions, to provide... more...

  • Marketing and Managing Tourism Destinationsby Alastair M Morrison

    Taylor and Francis 2013; US$ 64.95

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how... more...

  • Meet Me in Munichby Moses Wolff

    Skyhorse Publishing 2013; US$ 19.95

    Munich?s Oktoberfest, held each year since 1810 from late September through the first weekend in October, is one of the most famous events in Germany. It is a beer drinker?s paradise?over the course of sixteen days, more than six million visitors consume nearly two million gallons of specially brewed Oktoberfest beer. For the first-time visitor to... more...

  • Tourism Social Mediaby Ana María Munar; Szilvia Gyimóthy; Liping Cai; Jafar Jafari

    Emerald Group Publishing Limited 2013; US$ 134.95

    This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. more...

  • Advertising in Tourism and Leisureby Nigel Morgan; Annette Pritchard

    Taylor and Francis 2013; US$ 69.99

    'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism... more...

  • Hospitality Marketingby David Bowie; Francis Buttle

    Taylor and Francis 2013; US$ 68.95

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical... more...

  • How Consumers Pick a Hotelby William Winston; Dennis J Cahill

    Taylor and Francis 2013; US$ 63.95

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided in How Consumers Pick a Hotel to make your hospitality... more...

  • Marketing and Designing the Tourist Experienceby Isabelle Frochot; Wided Batat

    Goodfellow Publishers Ltd 2013; US$ 48.00

    The topic of ?experience? is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. more...

  • Managing Major Sports Eventsby Milena M. Parent; Sharon Smith-Swan

    Taylor and Francis 2013; US$ 53.95

    Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy. Each chapter contains a unique combination of theory, practical decision-making exercises and case studies of major sports events... more...

  • Hospitality Marketingby Neil Wearne; Alison Morrison

    Taylor and Francis 2013; US$ 65.95

    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality... more...