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Marketing

  • 101 Ways to Promote Your Tourism Business Web Siteby Susan Sweeney

    Maximum Press 2008; US$ 33.95

    Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including... more...

  • Advertising in Tourism and Leisureby Nigel Morgan; Annette Pritchard

    Taylor and Francis 2013; US$ 69.99

    'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism... more...

  • Airline Marketing and Managementby Stephen Shaw

    Ashgate Publishing Ltd 2011; US$ 34.95

    Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...

  • Analyse des kurz- und langfristigen Kundenverhaltens bei Sonderangebotsaktionenby Marc O Jauch

    Diplomica Verlag 2007; US$ 50.53

    Hauptbeschreibung Neben globalen Trends wie zum Beispiel Sättigungstendenzen oder qualitativer Angleichung von Produkten führt die im internationalen Vergleich hohe Einzelhandelsdichte in Deutschland dazu, dass Händler hierzulande besonders intensivem Wettbewerbsdruck ausgesetzt sind. Resultat dieser Konkurrenzsituation ist, dass das Preismanagement... more...

  • Black Tie Optionalby Harry A. Freedman; Karen Feldman

    Wiley 2007; US$ 39.95

    Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations , Second Edition "I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!" —Richard... more...

  • City Brandingby Dr Keith Dinnie

    Palgrave Macmillan 2010; US$ 46.00

    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. more...

  • City Tourismby Robert Maitland; B.W. Ritchie

    CABI 2009; US$ 145.00

    City tourism has grown rapidly and spread well beyond tourist-historic cities and resorts. With a focus on city tourism themes, this book draws on original research to investigate tourism in national capitals, considering image and branding, the visitor experience, visitor markets and tourism development. more...

  • Competitive Identityby Simon Anholt

    Palgrave Macmillan 2006; US$ 56.00

    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...

  • Controlling im Food & Beverage-Managementby Harald Wilde; Harald Dettmer; Thomas Hausmann; Michaela Kaufner

    De Gruyter Oldenbourg 1998; US$ 420.00

    Fundierte und praxisorientierte Darstellung eines zentralen Managementbereiches in Hotellerie und Gastronomie. Aus dem Inhalt: Theoretische Grundlagen. Untersuchungen zur Wirtschaftlichkeit im Rahmen des Praxisbeispiels. Resümee und Ausblick zur Arbeit des Controllers im Hotel. more...

  • Cross-Cultural Behaviour in Tourismby Yvette PhD Reisinger; Lindsay Turner

    Taylor and Francis 2012; US$ 68.95

    Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination... more...