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Most popular at the top

  • Biscuitvilleby Phil Johnston

    Infinite Ideas 2009; US$ 12.95

    First we need to do some translation from American to English. A 'biscuit' as we know it is called a 'cookie' in the States. In the US, what they call a 'biscuit' is like a fluffy savoury roll that looks like our scone. American biscuits are often served at breakfast with sausage, ham or eggs tucked inside with gravy ladled... more...

  • None of Us is As Good As All of Usby Patricia Sowell Harris

    Wiley 2009; US$ 24.95

    An inside account of how McDonald's turns diversity into success Everyone knows McDonald's, one of the most recognizable brand names in the world. But few know the extent to which McDonald's continued and ongoing success is due to the company's internal philosophy of inclusion and diversity. One of the biggest employers in the world, McDonald's staff... more...

  • Kitchen Conby Trevor White

    John Wiley & Sons, Inc. 2008; US$ 21.25

    "The difference between Gordon Ramsay and a talking pig is that Gordon Ramsay never shuts up.". —From Kitchen Con. Our consumer culture can’t help but get wrapped up in designer crazes— these days our collective attention is focused on the designer food frenzy. Chefs are our newest celebrities and their restaurants are their... more...

  • Konzeptionsentwicklung im Treasury-Management für Bankenby Christian Fähnrich; Denise Manns

    Diplomica Verlag 2009; US$ 61.52

    Aufgrund des steigenden Margendrucks im Kundengeschäft der Kreditinstitute, was u.a. durch den zunehmenden Wettbewerb am Bankenmarkt ausgelöst wurde, bekommt das Treasury-Management eine größere Bedeutung für den Erfolg einer Bank. Dieses Buch gibt eine umfassende Einführung in den Aufbau und die Umsetzung einer integrierten Rendite-/ Risikosteuerung... more...

  • Senioren in der Hotel- und Gaststättenwirtschaftby Kerstin Matthiessen

    Diplomica Verlag 2008; US$ 67.32

    Hauptbeschreibung Der demographische Wandel in Deutschland führt nicht nur zu Bevölkerungsveränderungen in der Zukunft, sondern auch zu erheblichen Veränderungen der touristischen Märkte. Daraus ergibt sich die Notwendigkeit einer ausgiebigen Analyse der gegenwärtigen und zukünftigen Voraussetzungen für den langfristigen Markterfolg. Für den Hotelmarkt... more...

  • Analyse des kurz- und langfristigen Kundenverhaltens bei Sonderangebotsaktionenby Marc O Jauch

    Diplomica Verlag 2007; US$ 55.71

    Hauptbeschreibung Neben globalen Trends wie zum Beispiel Sättigungstendenzen oder qualitativer Angleichung von Produkten führt die im internationalen Vergleich hohe Einzelhandelsdichte in Deutschland dazu, dass Händler hierzulande besonders intensivem Wettbewerbsdruck ausgesetzt sind. Resultat dieser Konkurrenzsituation ist, dass das Preismanagement... more...

  • Kommunikationsarbeit in der Hotellerie - Public Relations in Krisenzeitenby Alexandra Schiel

    Diplomica Verlag 2007; US$ 55.71

    Hauptbeschreibung Bis heute gilt Krisenmanagement und vor allem der kommunikative Bereich in der Hotellerie als Stiefkind der PR. Es existieren nur wenige Bücher und Literatur. Geeignete Maßnahmenpläne für ein richtiges Agieren in Krisensituationen fehlen. Viele Unternehmen haben ihren Standort in Krisendestinationen, unterschätzen jedoch die notwendige... more...

  • Restaurant Success by the Numbersby Roger Fields

    Ten Speed Press 2011; US$ 16.99

    Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life... more...

  • The Art of Living According to Joe Beefby David Mcmillan; Frederic Morin; Meredith Erickson; David Chang

    Ten Speed Press 2011; US$ 40.00

    The debut cookbook from one of the most celebrated restaurants in Canada, featuring inventive twists on French market cuisine, plus spirited anecdotes and lush photography. Earning rave reviews for their unforgettable approach, Joe Beef co-owners/chefs David McMillan and Frédéric Morin push the limits of traditional French cuisine with over 125... more...

  • Marco Pierre Whiteby Charles Hennessy

    Ebury Publishing 2011; US$ 24.68

    Marco was born of working-class parents on a bleak council estate in Leeds, and his Italian mother died when he was six years old. Today he has become a star chef of international renown, a controversial media celebrity, a national icon of the 1980s and 1990s, and a multimillionaire entrepreneur - all before the age of 40. How has this staggering... more...