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Entrepreneurship

Most popular at the top

  • Macroeconomicsby W. Scarth

    Edward Elgar Publishing 2014; US$ 60.00

    This important textbook offers a comprehensive look into the two main traditions in contemporary macroeconomics - New Classical and Keynesian - and examines the work of economists who have drawn on principles from both traditions to form a new, integrated approach known as New Neoclassical Synthesis. Importantly, this provides the theoretical foundation... more...

  • Frugal Innovationby Navi Radjou; Jaideep Prabhu; Paul Polman; The Economist

    PublicAffairs 2015; US$ 18.99

    Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge... more...

  • Handbook of Entrepreneurial Cognitionby J. R. Mitchell; R. K. Mitchell; B. Randolph-Seng

    Edward Elgar Publishing 2015; US$ 60.00

    Entrepreneurial cognition research is at a crossroads, where staticviews give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented embodied, socially-situated, and distributed. Readers... more...

  • The Attacker's Advantageby Ram Charan

    PublicAffairs 2015; US$ 24.99

    The phenomenon of uncertainty is not new; what is new is its intensity and potential to change industries and destroy companies. Business leaders can be on the defensive, or they can be on offense, prepared to lead decisively. The ability to deal with uncertainty is perhaps the paramount skill leaders must have to be successful in this era. Without... more...

  • Corporate Branding in Facebook Fan Pagesby Eliane Pereira Zamith Brito; Maria Carolina Zanette

    Business Expert Press 2015; US$ 19.95

    In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term... more...

  • Risk, Capital Asset Pricing, and Accounting Numbersby Rosita Chang; Liming Guan

    Emerald Group Publishing Limited 2007; US$ 199.00

    Risk assessment and management is an important component of a firm’s corporate governance particularly in small undiversified firms. In a review of the literature Ryan (1997) discusses five motivations for relating accounting research to measures of systematic risk: (i) the development of more efficient ex post risk measures, (ii) the determination... more...

  • Business Centres for Small Enterprise Developmentby Merten Sievers; Klaus Haftendorn; Astrid Bessler

    International Labour Office 2003; US$ 5.00

    Evaluates market-oriented Business Centres that were set up with the technical assistance of the ILO and compares them with those set up by other agencies. Shows that if business centres develop accessible products, tailored to the specific needs of micro entrepreneurs, financial sustainability is achievable. Covers the 1990s. more...

  • Company Cases and Cross-company Initiativesby Vittorio Di Martino; Soraya Filippi; Claude Loiselle

    International Labour Office 2003; US$ 5.00

    Describes improvements in working conditions in a number of garment manufacturing enterprises following technical assistance and training based on the ILO’s WISE (Work Improvements in Small Enterprises) approach. more...

  • Small Firms and the Challenge of Equality, Diversity and Differenceby Rowena Barrett; John Burgess

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book considers the literature dealing with the issues of equality, diversity and difference pertaining to the operation of and/or working in smaller firms. Overall these five papers contribute to our understanding of the issues facing those in business or self-employment, work in small business or want to pursue enterprise. more...

  • Entrepreneurship in Developing Countriesby Yonggui Wang

    Emerald Group Publishing Limited 2009; US$ 199.00

    We specified in our launching issue that the aim of the journal is to ‘give a broad international coverage of subjects relating to entrepreneurship in China’. We have also come to realize that Chinese entrepreneurship would be better appreciated if it were to be explained and explored from an international lens. It is for this reason that... more...