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- Farrar, Straus and Giroux 2011; US$ 19.99
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported... more...
- McGraw-Hill Education 2011; US$ 35.00 US$ 28.70
The definitive inside account of Toyota's greatest crisis?and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to... more...
- I.B.Tauris 2003; US$ 14.95
The remarkable story of how two brothers Edouard and André Michelin turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire-makers in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tire-making and product innovation, whilst André,... more...
- Random House Publishing Group 2012; US$ 26.00
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the... more...
- Wiley 2011; US$ 24.95 US$ 21.62
A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans... more...
- Palgrave Macmillan 1999; US$ 107.00
The international financial value of Grand Prix racing has grown substantially in recent years. This book will focus upon the massive size, value, importance and impact of the industry. It will also investigate the dominance of UK based Research and Development and design and the development of team strategy and tactics. The authors have based their... more...
- Plunkett Research, Ltd. 2011; US$ 299.99
A key reference to the automobile industry, including trends and market research. Includes industry analysis, statistical tables and an industry glossary. Also provides in-depth, proprietary profiles of 400 leading companies in the industry, featuring addresses, phone numbers and executives. A tool for strategic planning, competitive intelligence,... more...
- Palgrave Macmillan 2011; US$ 110.00
Focusing on safety and environmental protection issues, this book provides incisive, cutting-edge theoretical analysis that evaluates the impact of new automotive technologies, and the associated public policies, on social welfare. more...
- Wiley 2011; US$ 29.95 US$ 20.96
The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat’s against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from... more...
- Cambridge University Press 2000; US$ 37.00 US$ 30.34
This book examines the changes in General Motors' organization between 1924 and 1970. more...