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- Palgrave Macmillan 2012; US$ 105.00
Adopting a multi-disciplinary approach and using the case of the automotive industry as a starting point this volume discusses how industrial companies can remain competitive in spite of the current economic downturn. more...
- Palgrave Macmillan 2011; US$ 110.00
Focusing on safety and environmental protection issues, this book provides incisive, cutting-edge theoretical analysis that evaluates the impact of new automotive technologies, and the associated public policies, on social welfare. more...
- Random House Publishing Group 2012; US$ 26.00
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the... more...
- ABC-CLIO 2008; US$ 50.00
Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? That's what this book is all about. As veteran writer K. Dennis Chambers... more...
- McGraw-Hill Education 2009; US$ 27.20
" Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress?and what it takes to make it a real part of your culture." ?Jeffrey K. Liker, bestselling author... more...
- McGraw-Hill Education 2011; US$ 29.75
The definitive inside account of Toyota's greatest crisis?and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to... more...
- Farrar, Straus and Giroux 2011; US$ 19.99
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported... more...
- Tuttle Publishing 2011; US$ 15.95
Laura Kriska is a leading Japanese business consultant specializing in communication and teamwork. She is dedicated to creating successful relationships between Japanese and Americans in the workplace. Kriska's writing has appeared in Cosmopolitan, Working Woman, Self, and Mangajin. more...
- Wiley 2011; US$ 29.95
How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and... more...
- McFarland & Company, Inc., Publishers 2010; US$ 49.95
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's... more...