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Automobile Industry

  • Seoul Manby Frank Ahrens

    HarperCollins 2016; US$ 18.99

    Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience, in this revealing, moving, and hilarious memoir. When Frank Ahrens, a middle-aged bachelor and eighteen-year veteran at the Washington Post , fell in love with a diplomat, his life... more...

  • Electric and Hybrid Carsby Curtis D. Anderson; Judy Anderson

    McFarland & Company, Inc., Publishers 2010; US$ 45.00

    This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a "woman's... more...

  • Surviving Transformationby Vincent P. Barabba

    Oxford University Press 2004; US$ 59.99

    Describes the impressive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience. more...

  • The Making of Black Detroit in the Age of Henry Fordby Beth Tompkins Bates

    The University of North Carolina Press 2012; US$ 24.99

    In the 1920s, Henry Ford hired thousands of African American men for his open-shop system of auto manufacturing. This move was a rejection of the notion that better jobs were for white men only. In The Making of Black Detroit in the Age of Henry Ford , Beth Tompkins Bates explains how black Detroiters, newly arrived from the South, seized the economic... more...

  • Britain's Winning Formulaby Martin Beck-Burridge; Jeremy Walton

    Palgrave Macmillan 1999; US$ 107.00

    The international financial value of Grand Prix racing has grown substantially in recent years. This book will focus upon the massive size, value, importance and impact of the industry. It will also investigate the dominance of UK based Research and Development and design and the development of team strategy and tactics. The authors have based their... more...

  • Sports Sponsorship And Brand Developmentby Martin Beck-Burridge; Jeremy Walton

    Palgrave Macmillan 2001; US$ 110.00

    Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand... more...

  • High Noon in the Automotive Industryby Helmut Becker

    Springer Berlin Heidelberg 2006; Not Available

    This book was born from curiosity. To begin with, it was the curiosity of an economist who studied in the 60?s in an environment which has subsequently developed from national into global economics. Who has to recognize that politicians, scholars and large segments of society oblivious to supranational authorities and e- nomic globalization forces... more...

  • Hybridization of MNE Subsidiariesby Florian A.A. Becker-Ritterspach

    Palgrave Macmillan 2008; US$ 115.00

    MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries. more...

  • The Impacts of Automotive Plant Closureby Andrew Beer; Holli Evans

    Taylor and Francis 2013; US$ 48.95

    Economic restructuring has been a notable feature of so-called mature industrial economies such as the UK and Australia in the last two decades, with deregulation, privatisation, technological change and globalisation combining to reshape such economies. Some industries have grown, while others have declined. Moreover, while overall employment in... more...

  • The Automobile in American History and Culture: A Reference Guideby Michael Berger

    ABC-CLIO 2001; US$ 105.00

    This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This... more...