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- McFarland & Company, Inc., Publishers 2010; US$ 45.00
This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a "woman's... more...
- Oxford University Press 2004; US$ 49.99
Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience. more...
- The University of North Carolina Press 2012; US$ 24.99
Making of Black Detroit in the Age of Henry Ford more...
- Palgrave Macmillan 1999; US$ 105.00
The international financial value of Grand Prix racing has grown substantially in recent years. This book will focus upon the massive size, value, importance and impact of the industry. It will also investigate the dominance of UK based Research and Development and design and the development of team strategy and tactics. The authors have based their... more...
- Palgrave Macmillan 2001; US$ 106.00
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand... more...
- Palgrave Macmillan 2008; US$ 110.00
MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries. more...
- Taylor and Francis 2013; US$ 44.95
This volume takes a closer look at the impact of manufacturing - notably automotive - plant closures in the UK (Birmingham) and Australia (Adelaide) in recent years and policy responses to those closures. more...
- ABC-CLIO 2008; US$ 45.00
Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? That's what this book is all about. As veteran writer K. Dennis Chambers... more...