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Automobile Industry

  • Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Fasterby Mark Rodgers

    McGraw-Hill Education 2011; US$ 22.00

    Open the throttle on your sales potential?and leave your competitors in the dust! Selling today can be brutal. You need to rev it up if you want to close more deals. Accelerate the Sale shows how to: Qualify Buyers Using Just Two Well-Selected Words Develop Your Marketplace Superiority Acquire unparalleled persuasive language techniques... more...

  • The Accidental Office Ladyby Laura Kriska

    Tuttle Publishing 2011; US$ 15.95

    A young woman with a new degree in Japanese studies and plenty of youthful idealism and can-do spirit accepts a job as the first American trainee at Honda's headquarters in Tokyo. Her image of Japanese corporate life is dramatically challenged on her first day at work when she is issued a blue polyester uniform?a uniform worn only by women! From menial... more...

  • American Business Abroadby Mira Wilkins; Frank Ernest Hill

    Cambridge University Press 2011; US$ 32.00

    Documents the first sixty years of Ford Motor Company's international expansion, tracing its global business expansion across six continents. more...

  • American Iconby Bryce G. Hoffman

    Crown Publishing Group 2012; US$ 16.00

    THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.   At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline,... more...

  • American Wheels, Chinese Roadsby Michael J. Dunne

    Wiley 2011; US$ 29.95

    How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising... more...

  • Andy & Meby Pascal Dennis

    CRC Press 2010; US$ 31.95

    2006 SHINGO PRIZE for EXCELLENCE in MANUFACTURING RESEARCH Based on the author's personal experience with Toyota's master teachers and with companies in the midst of great change, Andy & Me is a business novel set in a failing New Jersey auto plant focusing on the tribulations of Tom Pappas, the plant manager. The situations, characters and... more...

  • Andy & Meby Pascal Dennis

    CRC Press 2010; US$ 31.95

    In an era when auto companies are being propped up instead of profiting, many firms are revisiting this award winning fictionalized account and the very real lessons it teaches. The second edition of this entertaining parable, one of the most popular ever written on Lean, emphasizes practicality and a can do attitude in the face of all challenges,... more...

  • Ask the Man Who Owns Oneby Arthur W. Einstein

    McFarland & Company, Inc., Publishers 2010; US$ 49.95

    A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's... more...

  • Auto Brandby Anders Parment

    Kogan Page 2014; US$ 29.95

    The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business... more...

  • The Automobile in American History and Cultureby Michael L. Berger

    ABC-CLIO 2001; US$ 139.00

    Explores the literature concerning the impact of the automobile on American social, economic, and political history. more...