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Automobile Industry

  • Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Fasterby Mark Rodgers

    McGraw-Hill Education 2011; US$ 22.00

    Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients accelerate their sales, marketing, and management efforts, achieving astonishing results. His work attracts clients as diverse as the Harley-Davidson Motor Company and the Executive Education Program at the University of Wisconsin-Madison. more...

  • The Accidental Office Ladyby Laura Kriska

    Tuttle Publishing 2011; US$ 15.95

    Laura Kriska is a leading Japanese business consultant specializing in communication and teamwork. She is dedicated to creating successful relationships between Japanese and Americans in the workplace. Kriska's writing has appeared in Cosmopolitan, Working Woman, Self, and Mangajin. more...

  • American Business Abroadby Mira Wilkins; Frank Ernest Hill

    Cambridge University Press 2011; US$ 32.00

    Documents the first sixty years of Ford Motor Company's international expansion, tracing its global business expansion across six continents. more...

  • American Iconby Bryce G. Hoffman

    The Crown Publishing Group 2012; US$ 16.00

    THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.   At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline,... more...

  • American Wheels, Chinese Roadsby Michael J. Dunne

    Wiley 2011; US$ 29.95

    How could one company—General Motors—meet disasteron one continent and achieve explosive growth on another at thevery same time? While General Motors was hurtling towards bankruptcy in 2009,GM’s subsidiary in China was setting new sales and profitrecords. This book reveals how extraordinary people, remarkabledecisions and surprising... more...

  • Antriebe von Elektroautos in der Praxisby Robert Schoblick

    Franzis Verlag 2013; US$ 36.32

    Elektrische Antriebe - Mobilität per Steckdose. Das Elektroauto gilt als Fortbewegungsmittel mit Potenzial: Es verursacht keine Emissionen, fährt, vom Reifengeräusch einmal abgesehen, nahezu lautlos und schickt sich an, unsere mobile Gesellschaft zu revolutionieren. Machen Sie sich fit für Studium und Beruf und entdecken Sie, dass im elektrischen... more...

  • Ask the Man Who Owns Oneby Arthur W. Einstein

    McFarland & Company, Inc., Publishers 2010; US$ 49.95

    A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's... more...

  • Auto Brandby Anders Parment

    Kogan Page 2014; US$ 39.95

    The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business... more...

  • Automobilhersteller auf dem Weg in die Nachhaltigkeit: Individualverkehr im Aufbruch ins 21. Jahrhundertby Brigitte Fritsch

    Diplomica Verlag 2015; US$ 31.77

    Dieses Buch entstand unter dem Eindruck der Finanz- und Automobilkrise 2008 / 2009 in Deutschland. Pressestimmen warnten hier vor einer noch größeren Krise in der Automobilindustrie, die aktuell nur durch die Finanz- und Wirtschaftskrise überdeckt werde. Hier sah die Autorin eine Notwendigkeit für die Entwicklung von Handlungsempfehlungen. Das Automobil... more...

  • The Automotive Industry in an Era of Eco-Austerityby Peter E. Wells

    Edward Elgar Publishing 2010; US$ 40.00

    The Automotive Industry in an Era of Eco-Austerity analyses the future prospects of the largest manufacturing sector in the world, the automotive industry, at a time of unprecedented global financial crisis and unrelenting environmental pressure. more...