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- Taylor and Francis 2014; US$ 58.95
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies... more...
- Taylor and Francis 2014; US$ 39.95
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are... more...
- NYU Press 2014; US$ 133.50
In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers"the suits"who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such... more...
- Taylor and Francis 2014; US$ 79.95
Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book... more...
- Taylor and Francis 2014; US$ 48.95
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion... more...
- Taylor and Francis 2014; US$ 43.95
HDTV and the Transition to Digital Broadcasting bridges the gap between non-technical personnel (management and creative) and technical by giving you a working knowledge of digital television technology, a clear understanding of the challenges of HDTV and digital broadcasting, and a scope of the ramifications of HDTV in the consumer space. Topics include... more...
- Taylor and Francis 2014; US$ 24.95
Short films have come into their own, not least in part due to the incredible new ways to distribute them, including the Web, cell phones, new festivals devoted to shorts--even television and theatres. This is the ultimate guide for anyone who's made a short film and wonders what to do next. Whether your short film is meant to be a calling card, a... more...
- Taylor and Francis 2014; US$ 57.95
Producing and Directing the Short Film and Video is the definitive book on the subject for beginning filmmakers and students. The book clearly illustrates all of the steps involved in preproduction, production, postproduction, and distribution. Its unique two-fold approach looks at filmmaking from the perspectives of both producer and director, and... more...
- Taylor and Francis 2014; US$ 77.95
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities... more...
- Ebury Publishing 2014; US$ 11.62
Superman was a hero. Clark Kent was a geek. Spiderman saved lives. Peter Parker sold photographs to his local paper. Chris Moyles entertains 8 million people each week on BBC Radio 1. Then he goes home and plays Xbox on his sofa, while wearing only his underpants. Welcome to the real world of Chris Moyles. ... more...