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- Ebury Publishing 2014; US$ 10.98
Motor mouth. Loud Mouth. Tubby DJ. Overpaid ego. What is the truth? Who is Chris Moyles? And what does he have to say for himself when he's not on the radio? Who is this man they call 'The Saviour of Radio 1'? In The Gospel According to Chris Moyles, Chris dissects the world around him and tackles all sorts of subjects; from... more...
- F+W Media 2014; US$ 49.95
The Hollywood Screenwriting Directory is a specialized resource for discovering where and how to sell your screenplay. It contains over 2,500 listings for Industry insiders such as studios, production companies, and independent financiers - plus, pointers to help you create a quality screenplay submission. The Hollywood Screenwriting Directory includes... more...
- Taylor and Francis 2014; US$ 77.95
This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming in America, Australia, the UK and the rest of western Europe. Among the key issues it addresses are the 'dumbing down' of TV news, the infotainment... more...
- I.B.Tauris 2014; US$ 28.00
From sex, lies and videotape in the 1980s to The Blair Witch Project and New Queer Cinema in the 1990s and the ultra-low budget digital video features of the 2000s, indie films have thrived and stand out from the dominant Hollywood mainstream. But what exactly is ?independent? cinema? This, the ideal textbook and general read on indie cinema, shows... more...
- Taylor and Francis 2014; US$ 58.95
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies... more...
- Taylor and Francis 2014; US$ 39.95
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are... more...
- NYU Press 2014; US$ 133.50
In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers"the suits"who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such... more...
- Ashgate Publishing Ltd 2014; US$ 39.95
Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives... more...
- Taylor and Francis 2014; US$ 48.95
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion... more...
- Taylor and Francis 2014; US$ 79.95
Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book... more...