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Most popular at the top
- Wiley 2012; US$ 52.00 US$ 45.99
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts... more...
- The Crown Publishing Group 2008; US$ 27.00
The secret for creating ?magic? in our careers, our organizations, and our lives is simple: outstanding leadership?the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World ® Resort operations for over... more...
- Ebury Publishing 2010; US$ 12.68
'Tom Chatfield's Fun Inc. is the most elegant and comprehensive defence of the status of computer games in our culture I have read, as well as a helpful compendium of research ... The numbers surrounding the sector are certainly thudding. By the end of 2008, annual sales of video games - not including consoles or devices - was $40 billion, comfortably... more...
- Wiley Textbooks 2011; US$ 73.95 US$ 64.99
Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue... more...
- Wiley 2008; US$ 31.00 US$ 27.50
With more than 4,800 terms and definitions from around the world plus ten appendices filled with helpful resources, The Pastry Chef's Companion combines the best features of a dictionary and an encyclopedia. In addition to the current terminology of every component of pastry, baking, and confectionary arts, this book provides important information... more...
- Wiley 2012; US$ 32.99 US$ 28.99
Your complete guide to a higher score on the FTCE General Knowledge Test About the Book: Introduction Reviews of the FTCE General Knowledge test format and scoring Proven strategies for answering multiple-choice questions Hints for tackling the essay questions FAQs Part I: Review of Exam Areas Covers all subject areas you'll be tested... more...
- Wiley 2006; US$ 82.50 US$ 71.50
Principles of Food, Beverage, and Labor Cost Controls, Eighth Edition is the essential text for understanding the ins and outs of controlling food, labor, and beverage costs. It comes accompanied by ProMgmt Student Workbook, which allows students to obtain a certificate from the National Restaurant Association Educational Foundation. Includes a diskette... more...
- Taylor & Francis 2001; US$ 1,085.00
The 'Food and Beverage Management Interactive CDRom' is a 3 CDRom interactive mediabase with 265 interactive infoscreens including: * Navigable wine maps * Video clips of production methods *Audio pronunciations and text descriptions in English, French, German and Italian * Photographs of serving suggestions, packaging and labels * An interactive... more...