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Most popular at the top
- Penguin Group US 2001; US$ 16.00
In his second in-depth foray into the world of professional cooking, Michael Ruhlman journeys into the heart of the profession. Observing the rigorous Certified Master Chef exam at the Culinary Institute of America, the most influential cooking school in the country, Ruhlman enters the lives and kitchens of rising star Michael Symon and renowned Thomas... more...
- Erich Schmidt Verlag 2011; US$ 69.58
Hauptbeschreibung Sportliche Leistungen und Erfolge werden auf allen Ebenen immer professioneller vermarktet: von den Mega-Events und Profi-Ligen des Spitzensports über Fitness-Studios und Sportreisen bis zu lokalen Veranstaltungen im Breiten- und Freizeitsport. Doch um das gesamte Marketing-Instrumentarium im Sport erfolgreich einsetzen zu können,... more...
- Taylor and Francis 2012; US$ 69.95
This classic textbook provides comprehensive coverage of key topics taught within sport and leisure management courses today. Revised in a new sixth edition, it provides an insightful and engaging introduction, featuring analysis of managerial ideas and issues required by students aiming for a career in this expanding industry. more...
- Hodder Education 2011; US$ 43.18
A new edition of the cornerstone textbook for all hospitality and catering students, The Theory of Hospitality and Catering, 12th edition, is the only book that provides a complete overview of the hospitality and catering industry from commodity and science through delivery from the supplier, storage, preparation, production and final service to the... more...
- Channel View Publications 2011; US$ 49.95
Tourism studies often deal with complex mixes of external and local factors and the attitudes, perceptions and actions of tourists themselves. In seeking to understand individual elements of this mix, or the results of interactions between them, tourism authorities, managers and researchers often collect quantitative data, but until now the few existing... more...
- Channel View Publications 2010; US$ 49.95
Zoos are important and popular tourist attractions. Spread around the world, they are typically located in major cities, with visitation levels comparable to other major attractions. Nature-based attractions constructed in artificial settings, they face the challenge of trying to balance potentially conflicting aims of conservation, education and entertainment.... more...
- Palgrave Macmillan 2002; US$ 115.00
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework... more...
- Transworld 2011; US$ 10.16
How does it feel to live and work in the world's most beautiful and luxurious tropical island resort, surrounded by white sandy beaches and aquamarine seas? How does it feel to be in the lap of luxury when you're thousands of miles from anywhere else? And when the guests are some of the richest and most demanding people in the world, where do you... more...
- Atria Books 2012; US$ 17.00
Whether it?s a grilled cheese sandwich with tomato soup, maple-cured bacon sizzling hot from the pan, or a salted caramel coated in dark chocolate, you know when food tastes good to you. But you may not know the amazing story behind why you love some foods and can?t tolerate others. Now, in Taste What You?re Missing , the first book that demystifies... more...
- DK Publishing 2012; US$ 19.95
- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur more...