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Most popular at the top
- CABI 2010; US$ 125.00
Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field. It is suitable for students and researchers in tourism and leisure. more...
- Rajat Publications 2008; US$ 50.00
Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing... more...
- Taylor and Francis 2001; US$ 125.00
Examines the political discourse behind tourism, presenting some questions regarding the tensions associated with the interconnections. This title focuses on deterritorialisation and the development of fresh regionalisms, paying specific attention to collaborative efforts in tourism development. more...
- Book Enclave 2008; US$ 45.00
"Medical tourism is the buzz in India. The materialistic western world is turning to the mystical land for solace. Ayurveda and yoga, the ancient sciences of India, now evince greater interest among health-conscious Indians as well as foreigners. Ayurveda is the science of living originated from the divine memory of "Lord Brahma" in... more...
- Erich Schmidt Verlag 2010; US$ 47.86
Ob Spielergehälter, Transfers oder dringende Investitionen ? die professionelle Lösung von Finanzierungsfragen ist heute entscheidend für den langfristigen Erfolg großer Fußball-Clubs. Alexander Dworak stellt deshalb in seinem eBook klar, - welche Besonderheiten im Profifußball die Finanzierung beeinflussen, - welche Finanzierungswege grundsätzlich... more...
- Erich Schmidt Verlag 2011; US$ 42.54
Genießerreisen haben Konjunktur. In den Weinregionen lassen sie sich besonders gut organisieren ? schließlich ist der Wein eine ideale Basis, um kulinarische Angebote sinnvoll mit touristischen Leistungen zu vernetzen. Axel Dreyer und weitere Autoren geben in diesem Werk wertvolle Einblicke in: - die Gestaltung von Kooperationen zwischen Weinbau und... more...
- Wiley Textbooks 2011; US$ 52.00
The only complete, in-depth guide to contemporary on-premise catering principles and practices On-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional needs to succeed in the field. Written by three top catering experts... more...
- Channel View Publications 2010; US$ 54.95
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer... more...
- Transworld 2011; US$ 14.38
'Something strange occurs to guests as soon as they check in. Even if in real life they are perfectly well-mannered, decent people with proper balanced relationships, as soon as they spin through the revolving hotel doors the normal rules of behaviour no longer seem to apply.' All of the following is true.Only the names have been changed to protect... more...