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- Taylor and Francis 2015; US$ 59.95
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated... more...
- CABI 2014; US$ 145.00
This book explores the social and cultural constructions and debates of what are dogs and what is leisure. It looks at how working dogs play a significant role in leisure experiences such as ensuring the safety of air transport, and considers the differing roles and changing acceptance of dogs involvement in sport. Within the setting of the animal... more...
- Edward Elgar Publishing 2013; US$ 40.00
The study of sports in the economy presents a rich arena for the application of sharply focused microeconomics, macroeconomics and econometrics to both team and individual outcomes. This highly unique book offers a survey of recent analyses that continues the tradition of empirical and theoretical analysis of the economics and econometrics of sports.... more...
- Wiley 2013; US$ 26.99 US$ 21.59
Whether you want to break into this burgeoning industry, or you simply need to plan an event and don?t know where to start, there?s something for all would-be event planners in Event Management For Dummies . Packed with tips, hints and checklists, it covers all aspects of planning and running an event ? from budgeting, scheduling and promotion, to... more...
- Taylor and Francis 2013; US$ 54.95
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for... more...
- Taylor and Francis 2013; US$ 60.95
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number... more...
- Diplomica Verlag 2014; US$ 32.40
Gesättigte Märkte, hoher Konkurrenzdruck und die Informationsüberlastung der Konsumenten sind nur einige Rahmenbedingungen, die Eventmarketing zu einem immer häufiger genutzten Instrument der Unternehmenskommunikation machen. In großen Unternehmen sind Events mittlerweile sogar fester Bestandteil des Kommunikations-Mix. Doch nicht nur die Anzahl der... more...
- Taylor and Francis 2015; US$ 65.95
Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well... more...
- Taylor and Francis 2015; US$ 54.95
Cities are staging more events than ever. Within this macro-trend, there is another less acknowledged trend: more events are being staged in public spaces. Some events have always been staged in parks, streets and squares, but in recent years events have been taken out of traditional venues and staged in prominent urban spaces. This is favoured by... more...
- Channel View Publications 2016; US$ 35.00
This volume provides the first comprehensive examination of travel guidebooks and their conceptualisation, use and impact. It challenges the current limited tourism research approaches to the topic, including the routinely held assumption that the internet has all but destroyed the printed guidebook. more...