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- Diplomica Verlag 2014; US$ 33.19
Gesättigte Märkte, hoher Konkurrenzdruck und die Informationsüberlastung der Konsumenten sind nur einige Rahmenbedingungen, die Eventmarketing zu einem immer häufiger genutzten Instrument der Unternehmenskommunikation machen. In großen Unternehmen sind Events mittlerweile sogar fester Bestandteil des Kommunikations-Mix. Doch nicht nur die Anzahl der... more...
- CABI 2014; US$ 145.00
This book explores the social and cultural constructions and debates of what are dogs and what is leisure. It looks at how working dogs play a significant role in leisure experiences such as ensuring the safety of air transport, and considers the differing roles and changing acceptance of dogs involvement in sport. Within the setting of the animal... more...
- Goodfellow Publishers Ltd 2015; US$ 63.00
Explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism, hospitality and retail industries. It provides a greater awareness of the effects of alcohol and helps readers understand their obligations when selling, supplying or marketing alcohol. more...
- Taylor and Francis 2013; US$ 49.95
Poverty alleviation is high on the global policy agenda, its importance being emphasised by its place as the first of the United Nation?s Millennium Development Goals. As a potentially significant source of economic growth in developing countries, tourism may also play a major role in poverty reduction and alleviation under the right circumstances.... more...
- Taylor and Francis 2013; US$ 44.95
The complex relationship between heritage places and people, in the broadest sense, can be considered dialogic, a communicative act that has implications for both sides of the ?conversation?. This is the starting point for Heritage and Tourism . However, the ?dialogue? between visitors and heritage sites is complex. ?Visitors? have, for many decades,... more...
- Taylor and Francis 2013; US$ 37.95
In 2000 United Nations adopted the Millennium Development Goals (UN MDGs), committing the member nations to a new global partnership to reduce extreme poverty and setting out a series of specific targets with a deadline of 2015. Related to the UN MDGs, tourism is increasingly seen as a promising tool for poverty reduction, ensuring environmental sustainability... more...
- Taylor and Francis 2012; US$ 54.95
'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: · Forms the basis of a complete course for a unit manager's development. · Provides an overview of the range of skills... more...
- Taylor and Francis 2013; US$ 140.00
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for... more...
- Taylor and Francis 2007; US$ 57.95
There is a paucity of academic work in the area of elite sport development despite there being ample evidence that achieving international sporting success is of increasing importance to the public (exemplified by consistent media interest in elite success or the lack of it) and to governments in most developed countries who have, almost without exception,... more...