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- Knopf Doubleday Publishing Group 2009; US$ 15.00
A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports. Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It?s about money,... more...
- Taylor and Francis 2009; US$ 60.95
Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus... more...
- Princeton University Press 2009; US$ 37.50
What economic rules govern sports? How does the sports business differ from other businesses? Playbooks and Checkbooks takes a fascinating step-by-step look at the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at... more...
- CABI 2009; US$ 110.00
The part of the tourism industry which covers events, conventions and meetings is a substantial part of the global economy. This book examines the role of people who work in events, meetings and conventions by looking at the context in which they work, and presenting theories, perspectives underlying trends of employment in this sector. more...
- Taylor & Francis 2002; US$ 54.95
Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism... more...
- Book Enclave 2008; US$ 45.00
This book deals on the different ways of tourism in general and spa and health tourism in particular. Tourism has become multi billion dollar industry and the industry is trying hard to lure customers. The book provides an introduction to tourism and then goes on to cover other related aspects of tourism like the international importance of tourism,... more...
- GeneTech Books 2007; US$ 50.00
Meat forms a considerable component of the diet of a large number of people around the world, especially in developed countries. With the outbreak ofnNewdDiseases like bird flue, meat hygiene has come to gain immense prominence as a matter of utmost prominence among consumers nutritionists and food technologist. This book describes the numerous procedures,... more...
- Random House Australia 2010; US$ 17.07
What is it really like to work in a restaurant? What do chefs do when they are running out of the night's most popular dish? Do they really serve food that is on the turn? And how do they make it seem fresh? What happens to a restaurant when it gets a bad review?Australians are renowned for our passion for eating out and our cities boast some of the... more...
- Erich Schmidt Verlag 2010; US$ 34.95
Hauptbeschreibung Die Selbstbeteiligung der Bürger an medizinischer Prävention wird mit Blick auf das deutsche Gesundheitssystem und die steigende Lebenserwartung weiter wachsen. Das eröffnet Anbietern im Tourismus neue Marktchancen. Wie lassen sich diese in der Praxis nutzen? Und wie stellen sich Gäste ihren Gesundheitsurlaub überhaupt vor? Antworten... more...