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- Emerald Group Publishing Limited 2015; US$ 199.00
This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a powerful tool. Travellers use it to choose hotels or restaurants... more...
- CABI 2013; US$ 75.00
Facilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic knowledge of property and the various resources, systems... more...
- International Monetary Fund 2004; US$ 7.50
These guidelines are intended to assist countries in strengthening their policy frameworks for reserve management so that they can become more resilient to shocks that may originate from global financial markets or within the domestic financial system. The guidelines have been developed as part of a broader IMF work program to help strengthen international... more...
- SAGE Publications 2015; US$ 40.00
A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide. more...
- Atlantic Publishing Group 2005; US$ 19.95
Restaurants are one of the most frequently started small businesses, yet have one of the highest failure rates. Survivors need a powerful strategic advantage: a sound business plan and feasibility study prior to opening. A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components... more...
- Atlantic Publishing Group 2006; US$ 14.95
A great resource for both prospective franchisees and franchisers, this book explains in detail what the franchise system entails and the precise benefits it offers to both parties. You will learn franchising advantages and disadvantages, how to develop or purchase a winning concept, how to choose a business franchise that fits your personal style... more...
- Atlantic Publishing Group 2007; US$ 79.95
The multiple award-winning Restaurant Manager?s Handbook is the best-selling book on running a successful food service operation. Now in the 4th completely revised edition, nine new chapters detail restaurant layout, new equipment, principles for creating a safer work environment, and new effective techniques to interview, hire, train, and manage... more...
- Emerald Group Publishing Limited 2015; US$ 145.95
This is the first tourism management textbook published in English that focuses on tourism in Russia. It addresses tourism as a system, provides essentials of tourism management and marketing, discusses planning and impact management, and proposes strategies and recommendations to improve Russia as an international destination. more...
- Taylor and Francis 2015; US$ 54.95
Battlefield Events: Landscape, Commemoration and Heritage is an investigative and analytical study into the way in which significant landscapes of war have been constructed and imagined through events over time to articulate specific narratives and denote consequence and identity. The book charts the ways in which a number of landscapes of war have... more...
- Taylor and Francis 2015; US$ 54.95
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding,... more...