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Most popular at the top
- Wiley 2009; US$ 34.95 US$ 24.46
Building your emotional capital might be your best investment ever. This book shows you how to build emotional capital in your organisation and turn emotional intelligence in to value. We have long been aware that to be successful in our professional and personal lives we need emotional intelligence. In this book, Martyn Newman shows us how to get... more...
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second EditionBusiness Expert Press 2014; US$ 19.95
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...
- Wiley 2011; US$ 25.95 US$ 18.16
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit... more...
- Wiley 2013; US$ 26.99 US$ 21.59
The bestselling "bible" of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate... more...
- Wiley 2014; US$ 24.99 US$ 19.99
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products... more...
- Springer Berlin Heidelberg 2006; US$ 49.95
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. more...
- Edward Elgar Publishing 2008; US$ 40.00
?Building on the seminal work of Bent Flyvbjerg, this book is a collection of expert contributions that will prove essential to anyone wanting to understand why mega-projects go wrong and how they can be made to work better.? ? Professor Sir Peter Hall, University College London, UK ?This book offers a refreshing and fascinating look at mega-projects... more...
- Wiley 2012; US$ 49.99 US$ 34.99
Everything you need to be fully prepared to take the PRINCE2 Foundation and Practitioner exam As an internationally recognized certification which focuses on the Foundation and Practitioner levels along with being recommended by the Project Management Institute, the PRINCE2 accreditation gives a bolster to any resume. The author, David Hinde,... more...
- SAGE Publications 2011; US$ 34.00 US$ 28.90
This guide to corporate social responsibility (CSR) provides discussion of key concepts in a short, easy-to-use format. It is divided into sections on key terms, the global stage, corporate governance, corporate social responsiveness, public relations and philanthropy, and implications for corporate financial performance. It is an ideal supplement... more...