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- Palgrave Macmillan 2014; US$ 30.00
This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. more...
- Emerald Group Publishing Limited 2015; US$ 40.00
What kind of leaders will the world need over the next thirty-five years? How will our knowledge of leadership, leadership development, and leadership education change? Leadership 2050 examines the issues, drivers, and contexts that will most likely influence leaders in the coming decades. more...
- Penguin Publishing Group 2007; US$ 16.00
If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands of startups each year approach the dangerous transition that Doug Tatum calls No Man?s Land?when they are too big too be considered small but still too small to be considered big. Tatum offers the navigational rules these companies... more...
- SAGE Publications 1996; US$ 50.00
`[I}n this volume, contributors from the fields of both strategic management and organizational behaviour have been brought together to explore the relationship between organizational learning and competitive advantage.... In their editorial introduction, Edmonson and Moingeon trace changes within the fields of strategy and organizational development... more...
- University of California Press 1989; US$ 21.56
A commonplace assumption about American workers is that they lack class consciousness. This perception has baffled social scientists, demoralized activists, and generated a significant literature on American exceptionalism. In this provocative book, a young sociologist takes the prevailing assumptions to task and sheds new light upon this very important... more...
- Palgrave Macmillan 2007; US$ 105.00
This book examines the role of faith-based organizations in managing international aid, providing services, defending human rights and protecting democracy. It argues that greater engagement with faith communities and organizations is needed, and questions traditional secularism that has underpinned development policy and practice in the North. more...
- Oxford University Press, USA 2013; US$ 17.95
The practice of economic development has undergone significant transformation over the past decade, due to globalization and democratization. While beneficiaries previously held little sway in the way international economic institutions delegated funds for projects, today it would be difficult-if not impossible-for the average government or for the... more...
- Globe Pequot Press 2012; US$ 18.99
How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners, blending their professional skills with solid business sense to achieve early profitability. more...
- Palgrave Macmillan 2015; US$ 47.00
A silent revolution is underway, as entrepreneurs challenge prevalent notions of business motives and methods to invent market-based solutions to eradicate social injustice. Yet many fail to succeed. Based on original research, the authors uncover why impressive solutions fail to scale up, featuring global case studies and practical solutions. more...