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- Free Press 1999; US$ 30.00
This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any... more...
- CRC Press 2014; US$ 49.95
If you?re an information security professional today, you are being forced to address growing cyber security threats and ever-evolving compliance requirements, while dealing with stagnant and decreasing budgets. The Frugal CISO : Using Innovation and Smart Approaches to Maximize Your Security Posture describes techniques you can immediately put... more...
- Taylor and Francis 2016; US$ 54.95
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life... more...
- Springer Singapore 2016; US$ 99.00
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a... more...
- Business Expert Press 2015; US$ 29.95
This book takes the position that organizations, such as businesses and government agencies, form a special class of living system. As such, they come into being, live through lifecycle stages, and can experience organizational health and various forms of organizational illness along the way. If the latter is frequent or extended, such organizations... more...
- CRC Press 2016; US$ 39.95
The healthcare sector is on the cusp of sweeping disruption. The hallmarks of the old system?pricing that?s disconnected from outcomes and incentives for treating sickness rather than maintaining health?are no longer sustainable. And yet, after decades of financial success, it?s difficult for most established industry players to grapple with meaningful... more...
- Taylor and Francis 2014; US$ 54.95
The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant externalities for wider society. Its increasing significance within the public arena implies a dissonance regarding the boundaries of food;... more...
- Emerald Group Publishing Limited 2011; US$ 199.00
This ebook focusses on the regulations and systems which have been introduced to the financial services sector in the wake of the 2008 global economic downturn. more...
- Business Expert Press 2013; US$ 19.95
As we enter the 21st Century, we find ourselves faced by two major developments. The first is emergence of the supply chain as a critical strategic and tactical weapon. As has been pointed out by many researchers, with the emergence of the supply chain, the unit of competition has shifted from the firm to the supply chain. However, with the advent... more...
- Diplomica Verlag 2014; US$ 23.14
Wenn es um die Bonitätsbewertung geht, scheint nichts so erstrebenswert zu sein wie das Triple A, welches von einer der drei großen Ratingagenturen Standard & Poor?s, Moody?s Investors Service und Fitch Ratings verliehen wird. Die mächtige Stellung dieses Oligopols sorgt daher immer wieder für Diskussionen. Ratingagenturen sind unabhängige Unternehmen... more...