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Most popular at the top
- Free Press 1999; US$ 30.00
In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge:... more...
- Knopf Doubleday Publishing Group 2012; US$ 15.95
More than two-thirds of the new airports under construction today are being built in China. Chinese airlines expect to triple their fleet size over the next decade and will account for the fastest-growing market for Boeing and Airbus. But the Chinese are determined to be more than customers. In 2011, China announced its Twelfth Five-Year Plan, which... more...
- Ashgate Publishing Ltd 2007; US$ 129.95
The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ more...
- Elsevier Science 2013; US$ 74.95
The sixth edition of Security and Loss Prevention continues the tradition of providing introductory and advanced coverage of the body of knowledge of the security profession. To bridge theory to practice is the book?s backbone, and Philip Purpura continues this strong effort with new sidebars and text boxes presenting actual security challenges... more...
- Grand Central Publishing 1999; US$ 10.99
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful... more...
- Business Expert Press 2014; US$ 19.95
According to the health data released by the Organization for Economic Cooperation and Development (OECD), the United States spends more per capita on healthcare than any other OECD country. Currently, U.S. healthcare spending constitutes $2.5 trillion, or 17.3 percent of GDP, with healthcare costs increasing 9 percent annually. To reverse this alarming... more...
- Entrepreneur Press 2014; US$ 19.95
Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today?s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies,... more...
- Springer 2006; US$ 89.99
Traces the trials and triumphs of a group of people as they built an employment generation project for demobilized soldiers in 1992 into the largest commercial retail bank branch network in Cambodia by 2003. This book offers an analysis of events, organizational dynamics and a business model that incorporates profit and purpose. more...
- McGraw-Hill Education 2005; US$ 39.95
Sometimes opportunity finds you--are you ready? The mortgage business is not only booming, but it's one of the few industries that doesn't require a college degree to make lots of money. In fact, as a mortgage originator , the only limit to income potential is your own effort and ability. But how can you break into this lucrative business? The... more...