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- Rare Bird Books 2013; US$ 5.99
Inability to adapt is the new illiteracy and freelancing is becoming America?s new normal. What 2008 taught America was not just that derivatives are dangerous and the housing market doesn?t rise forever. It also taught us that survival requires juggling and pivoting, two skills that any freelancer is forced to acquire if they want to keep paying... more...
- Taylor and Francis 2014; US$ 54.95
News gathering is a large, complicated and often messy task that has traditionally been viewed by journalists as irretrievably idiosyncratic, best learned through trial and error. Advanced Reporting takes the opposite approach, focusing on reporting as a process of triangulation based on three essential activities: analyzing documents, making observations... more...
- Potomac Books 2011; US$ 24.95
The battle for hearts and minds in the Middle East is being fought not on the streets of Baghdad, but on the newscasts and talk shows of Al Jazeera. The future of China is being shaped not by Communist Party bureaucrats, but by bloggers working quietly in cyber cafes. The next attacks by al Qaeda will emerge not from Osama bin Laden?s cave, but from... more...
- Diplomica Verlag 2014; US$ 27.77
Die ?Kulturrevolution? ist vollzogen: Kaum eine Zeitungsredaktion, die noch ohne ?Newsroom? auskommt. In den modernen, zentralisierten Großräumen wurden einst unabhängig operierende Bereiche integriert. Redakteure arbeiten nun ressort- und medienübergreifend zusammen. Themen werden gemeinsam geplant, Inhalte für Print, Online und als Audio- und Videoformate... more...
- Columbia University Press 2012; US$ 24.99
From finding and cultivating authors to effectively incorporating art and design, from the importance of fact checking and copyediting to the critical relationship between advertising dollars and content, this anthology provides a rare, behind-the-scenes look at the making of a successful and influential magazine. It also engages with the industry?s... more...
- Taylor and Francis 2013; US$ 33.95
In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been... more...
- Springer Fachmedien Wiesbaden 2013; Not Available
?Die nachwachsenden Generationen lernen Mediennutzung heute vorrangig im Umgang mit Internetangeboten. Sind sie deshalb für die Printmedien - zumal die Zeitung - verloren? Umgekehrt gefragt: Wie sollte sich das Zeitungsangebot verändern, damit es für künftige Generationen attraktiv wird? Von den Antworten auf solche Fragen hängt es im Wesentlichen... more...
- Gabler Verlag 2010; Not Available
Jeong-Soo Kang stellt vier Analysemodelle für den Wertschöpfungsprozess in der Online-Welt dar und analysiert auf der Basis des Konzepts ?two-sided markets? die Preisstruktur des Konsummarktes von Online-Nachrichten. more...
- The New Press 2010; US$ 18.99
The role of the business press in the current financial crisis strikes at the heart of the heated debate about the media?s role as guardians of our democratic society. With contributions from leading journalists and academics at the forefront of this issue, Bad News is the first attempt to navigate through a controversy that will be studied for... more...
- Taylor and Francis 2013; US$ 45.95
Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular Local Radio Journalism, this book covers the core... more...