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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second EditionBusiness Expert Press 2014; US$ 19.95
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...
- SAGE Publications 2011; US$ 34.00 US$ 28.90
This guide to corporate social responsibility (CSR) provides discussion of key concepts in a short, easy-to-use format. It is divided into sections on key terms, the global stage, corporate governance, corporate social responsiveness, public relations and philanthropy, and implications for corporate financial performance. It is an ideal supplement... more...
- ABC-CLIO 2015; US$ 37.00
There are many key questions about work that most individuals never consider. How can workplace norms affect our careers in powerful ways? How do sex-role stereotypes impact our behaviors? When are "teams" not teams? How does organizational culture profoundly affect your workplace? What questions should you ask yourself about your boss? What factors... more...
- The Crown Publishing Group 2006; US$ 32.00
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves... more...
- Oxford University Press 2011; US$ 99.99 US$ 85.99
An ideal resource for organizational scholars, students, practitioners, and human resource managers, this handbook covers the full spectrum of organizational theories and outcomes that define, explain, and predict the occurrence, causes, and consequences of positivity. more...
- SAGE Publications 2007; US$ 74.00 US$ 62.90
"Communication in Global Business Negotiations: A Geocentric Approach presents college-level business and communications majors with a new approach for studying communication and negotiation in international business, using a geocentric cross-disciplinary framework. Chapters cover intercultural communication, provide students with a view of the world... more...
- Kogan Page 2014; US$ 65.00
The Effective Change Manager's Handbook is the official guide to the first ever Change Management Body of Knowledge and provides practical tools and models across the range of underpinning theory and best practice. more...
- Oxford University Press 2010; US$ 10.99 US$ 9.45
In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized and emergent force that remains our best hope for solutions that can keep pace with our problems and create a more peaceful world.David Bornstein's previous book on social... more...
- The Crown Publishing Group 2004; US$ 14.00
We live in an exciting and rapidly changing time?every day it seems new inventions and innovations that change our way of life arrive on the scene. But while our day-to-day lives have become easier, the larger picture is now more complicated. Businesses are also faced with this quandary. Change is occurring in the economic sphere as quickly and often... more...
- Karnac Books 2001; US$ 37.95
Bringing together several different facets of what is termed "the transitional approach", it will be valued by consultants, management students, practitioners and all those who want to gain a deeper understanding of the processes of organisational change. It will also be a highly welcome addition to the currently available literature that aims to provide... more...