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- Taylor and Francis 2014; US$ 145.00
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...
- Taylor and Francis 2014; US$ 58.95
Enclosure transformed the old open fields and common lands of England to create the modern rural landscape. It changed forever the life of many villages, but provided food for a rapidly rising population. Its methods and consequences were controversial - many rural poor lost their access to land - and the subject is still a cause of dispute. Gordon... more...
- Wiley 2014; US$ 28.00
"Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."—From the Foreword by John Fullerton... more...
- Wiley 2014; US$ 30.00
The proven model that offers powerful and elegant strategies for leaders How Great Leaders Think: the Art of Reframing uses compelling, contemporary examples to show how more complex thinking is the key to better leadership. Leaders who understand what's going on around them see what they need to do to achieve the results they want. Bolman and... more...
- Wiley 2014; US$ 50.00
The best plan is useless without effective execution The future of business has become so unpredictable that your five-year plan may be irrelevant next week. To succeed in the modern market, you must constantly assess your progress and adapt on the fly. Agility, flexibility, continual learning, and adaptation are the new rules of business success.... more...
- Taylor and Francis 2014; US$ 55.95
The essential reference tool for all real estate, property, planning and construction students. Real Estate Concepts provides built environment students with an easy to use guide to the essential concepts they need to understand in order to succeed in their university courses and future professional careers. Key concepts are arranged, defined... more...
- Taylor and Francis 2014; US$ 160.00
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...
- Taylor and Francis 2014; US$ 44.95
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice... more...
- Wiley 2014; US$ 35.00
A research-based approach to achieving long-term profitability in business What does it take to guarantee success and profitability over time? Authors Christopher G. Worley, a senior research scientist, Thomas D. Williams, an executive advisor, and Edward E. Lawler III, one of the country's leading management experts, set out to find the answer.... more...
- Vandenhoeck & Ruprecht 2014; US$ 27.04
Es begegnen sich zwei gleichermaßen beruflich erfahrene, aber sehr verschiedene Supervisoren, um sich damit auseinanderzusetzen, wie komplizierte Beratungsaufträge aus dem Dickicht der Organisation die Beratungspraxis und die Berater selbst verändern. Sie teilen das Verständnis von Beratung als einem persönlich geprägten Projekt, das jenseits von einschränkenden... more...