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  • The Green Case (Routledge Revivals)by Steven Yearley

    Taylor and Francis 2014; US$ 44.95

    First published in 1991, this title provides a comprehensive and objective account of the basis of ?green? arguments and their social and political implications. By the beginning of the 1990s, environmental awareness had become widespread, popular, and fashionable throughout the West, adopted by politicians, manufacturers and advertising agencies.... more...

  • The Causes of Structural Unemploymentby Thomas Janoski; David Luke; Christopher Oliver

    Wiley 2014; US$ 64.95

    There is a specter haunting advanced industrial countries: structural unemployment. Recent years have seen growing concern over declining jobs, and though corporate profits have picked up after the Great Recession of 2008, jobs have not. It is possible that “jobless recoveries” could become a permanent feature of Western economies. This... more...

  • Positioning Theory and Strategic Communicationby Melanie James

    Taylor and Francis 2014; US$ 145.00

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...

  • Parliamentary Enclosure in Englandby Gordon E Mingay

    Taylor and Francis 2014; US$ 58.95

    Enclosure transformed the old open fields and common lands of England to create the modern rural landscape. It changed forever the life of many villages, but provided food for a rapidly rising population. Its methods and consequences were controversial - many rural poor lost their access to land - and the subject is still a cause of dispute. Gordon... more...

  • The Responsible Entrepreneurby Carol Sanford

    Wiley 2014; US$ 28.00

    "Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."—From the Foreword by John Fullerton... more...

  • How Great Leaders Thinkby Lee G. Bolman; Terrence E. Deal

    Wiley 2014; US$ 30.00

    The proven model that offers powerful and elegant strategies for leaders How Great Leaders Think: the Art of Reframing uses compelling, contemporary examples to show how more complex thinking is the key to better leadership. Leaders who understand what's going on around them see what they need to do to achieve the results they want. Bolman and... more...

  • Balanced Scorecard Evolutionby Paul R. Niven

    Wiley 2014; US$ 50.00

    The best plan is useless without effective execution The future of business has become so unpredictable that your five-year plan may be irrelevant next week. To succeed in the modern market, you must constantly assess your progress and adapt on the fly. Agility, flexibility, continual learning, and adaptation are the new rules of business success.... more...

  • Real Estate Conceptsby Ernie Jowsey

    Taylor and Francis 2014; US$ 55.95

    The essential reference tool for all real estate, property, planning and construction students. Real Estate Concepts provides built environment students with an easy to use guide to the essential concepts they need to understand in order to succeed in their university courses and future professional careers. Key concepts are arranged, defined... more...

  • Organizations and the Mediaby Josef Pallas; Lars Strannegård; Stefan Jonsson

    Taylor and Francis 2014; US$ 160.00

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...

  • Sponsorship in Marketingby T. Bettina Cornwell

    Taylor and Francis 2014; US$ 44.95

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice... more...