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  • Project Management For Dummiesby Stanley E. Portny

    Wiley 2013; US$ 26.99 US$ 21.59

    The bestselling "bible" of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate... more...

  • Branding For Dummiesby Bill Chiaravalle; Barbara Findlay Schenck

    Wiley 2014; US$ 24.99 US$ 19.99

    Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products... more...

  • B2B Brand Managementby Philip Kotler; I. Michi; Waldemar Pfoertsch

    Springer Berlin Heidelberg 2006; US$ 49.95

    This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. more...

  • Decision-Making on Mega-Projectsby H. Priemus; B. van Wee; B. Flyvbjerg

    Edward Elgar Publishing 2008; US$ 40.00

    ?Building on the seminal work of Bent Flyvbjerg, this book is a collection of expert contributions that will prove essential to anyone wanting to understand why mega-projects go wrong and how they can be made to work better.? ? Professor Sir Peter Hall, University College London, UK ?This book offers a refreshing and fascinating look at mega-projects... more...

  • PRINCE2 Study Guideby David Hinde

    Wiley 2012; US$ 49.99 US$ 34.99

    Everything you need to be fully prepared to take the PRINCE2 Foundation and Practitioner exam As an internationally recognized certification which focuses on the Foundation and Practitioner levels along with being recommended by the Project Management Institute, the PRINCE2 accreditation gives a bolster to any resume. The author, David Hinde,... more...

  • Level 2 NVQ Certificate in Team Leading (QCF)by James Alan Parker; Eleanor Crosby

    Hodder Education 2012; US$ 35.18

    Work-based candidates, who have little assessor contact time, will progress more quickly and efficiently through their Team Leading NVQ using this supporting textbook. more...

  • Emotional Brandingby Marc Gobe

    Allworth Press 2010; US$ 19.99

    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding? have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to... more...

  • Business Analysisby Debra Paul; James Cadle; Donald Yeates; James Cadle; Malcolm Eva; Keith Hindle; Debra Paul; Craig Rollason; Paul Turner; Donald Yeates

    BCS Learning & Development Limited 2014; US$ 48.99

    Business analysts must respond to today's challenges by developing practical, creative and financially sound solutions. They need look no further for the necessary tools. This new edition of the bestselling BA guide includes the impact of Agile, an introduction to business architecture and expanded material on gap analysis and benefits management. more...

  • You Win in the Locker Room Firstby Jon Gordon; Mike Smith

    Wiley 2015; US$ 23.00 US$ 13.80

    NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4?12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith?s leadership, the Falcons earned an 11?5 record in his first season and would go on to become perennial... more...

  • Sams Teach Yourself Basecamp in 10 Minutesby Patrice-Anne Rutledge

    Pearson Education 2010; US$ 15.99

    Sams Teach Yourself Basecamp in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you?ll learn everything you need to know to quickly and easily get up to speed with Basecamp.   10 minutes is all you need to learn how to?   Choose the right subscription plan for your... more...