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Most popular at the top
- Wiley 2014; US$ 85.00
Manage projects and programs with an innovative new framework that rethinks complex endeavors Despite being a major process in PMI’s A Guide to the Project Management Body of Knowledge (PMBOK® Guide) and having its own standard document and certificate designation based on successful experience and passing of an exam, program and... more...
- Van Haren Publishing 2010; US$ 45.00
Capacity Management is described in most key ITSM frameworks: ITIL, ISO 20000 Microsoft Operations Framework (MOF) and the Application Service Library (ASL) all note the importance of Capacity Management. This major title meets the need for an in-depth practical guide to this critical process. Written and reviewed by some of the world?s most respected... more...
- Free Press 2011; US$ 30.00
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...
- BCS Learning & Development Limited 2013; US$ 40.99
This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. Providing principles and guidance, it shows project managers and owners how to guide projects home when mere excellence of technique or blind adherence to procedures would leave them at sea. more...
- Free Press 2009; US$ 30.00
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...
- Wiley 2011; US$ 24.95
Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting® Proposals ends forever the time-consuming and often frustrating process of writing a consulting proposal. It begins with the basics—defining... more...
- Wiley 2013; US$ 3.99
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."— David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance , a provocative new offering in the Jossey-Bass Short Format... more...
- Princeton University Press 2014; US$ 38.50
"The strength of this book . . . encompasses a broad view of history from the bottom up and deals not only with biographical background of the nonelite in labor but with insights into black, immigrant, and grassroots working-class history as well."-- Choice Originally published in 1981. The Princeton Legacy Library uses the latest print-on-demand... more...
- Pearson Education 2010; US$ 15.99
Sams Teach Yourself Basecamp in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you?ll learn everything you need to know to quickly and easily get up to speed with Basecamp. 10 minutes is all you need to learn how to? Choose the right subscription plan for your... more...
- Taylor and Francis 2014; US$ 49.95
Today?s organizations need to introduce new products and enhance existing services faster in order to remain competitive. The common cause of project failure is that leadership fails to appreciate the extent of uncertainty and complexity in a project and therefore doesn?t adapt their management structure accordingly. This book highlights how successful... more...