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  • Managing Complex Projects and Programsby Richard J. Heaslip

    Wiley 2014; US$ 85.00

    Manage projects and programs with an innovative new framework that rethinks complex endeavors Despite being a major process in PMI’s  A Guide to the Project Management Body of Knowledge (PMBOK® Guide) and having its own standard document and certificate designation based on successful experience and passing of an exam, program and... more...

  • Capacity Management - A Practitioner Guideby Adam Grummit

    Van Haren Publishing 2010; US$ 45.00

    Capacity Management is described in most key ITSM frameworks: ITIL, ISO 20000 Microsoft Operations Framework (MOF) and the Application Service Library (ASL) all note the importance of Capacity Management. This major title meets the need for an in-depth practical guide to this critical process. Written and reviewed by some of the world?s most respected... more...

  • Building Strong Brandsby David A. Aaker

    Free Press 2011; US$ 30.00

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Managing IT Projects For Business Changeby Jeff Morgan; Chris Dale

    BCS Learning & Development Limited 2013; US$ 40.99

    This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. Providing principles and guidance, it shows project managers and owners how to guide projects home when mere excellence of technique or blind adherence to procedures would leave them at sea. more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; US$ 30.00

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Million Dollar Consulting Proposalsby Alan Weiss

    Wiley 2011; US$ 24.95

    Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting® Proposals ends forever the time-consuming and often frustrating process of writing a consulting proposal. It begins with the basics—defining... more...

  • Project Managementby Harold R. Kerzner

    Wiley 2009; US$ 99.00

    The landmark project management reference, now in a new edition Now in a Tenth Edition, this industry-leading project management "bible" aligns its streamlined approach to the latest release of the Project Management Institute's Project Management Body of Knowledge (PMI's PMBOK® Guide), the new mandatory source of training for the Project Management... more...

  • Three Threats to Brand Relevanceby David A. Aaker

    Wiley 2013; US$ 3.99

    "Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."— David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance , a provocative new offering in the Jossey-Bass Short Format... more...

  • Einführung in die Betriebswirtschaftslehre aus institutionenökonomischer Sichtby Werner Neus

    Mohr Siebeck 2013; US$ 32.41

    Für die 8. Auflage wurden die empirischen Daten und Quellen erneut aktualisiert. Ergänzt wurden Abschnitte zum Anlegerschutz sowie zum Zusammenhang von Unternehmenszielen und Corporate Governance.<br /><br />"Der Tübinger BWL-Prof hat einen ungewöhnlichen Ansatz gewählt: Er betrachtet die Betriebswirtschaftslehre aus institutionenökonomischer... more...

  • Rank and Fileby Alice Lynd; Robert Staughton Lynd

    Princeton University Press 2014; US$ 38.50

    "The strength of this book . . . encompasses a broad view of history from the bottom up and deals not only with biographical background of the nonelite in labor but with insights into black, immigrant, and grassroots working-class history as well."-- Choice Originally published in 1981. The Princeton Legacy Library uses the latest print-on-demand... more...