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- SAGE Publications 2015; US$ 42.00
With a focus on actively building skills, Authors Teri Kwal Gamble and Michael W. Gamble train students in the fundamentals of the public speaking process using frequent interactive exercises that allow students to practice?and improve?their public speaking. more...
- SAGE Publications 2013; US$ 65.00
Media/Society: Industries, Images, and Audiences, Fifth Edition , by David Croteau and William Hoynes provides a framework for understanding the relationship between media and society and helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed... more...
- SAGE Publications 2015; US$ 65.00
Dynamics of Media Writing gives students transferable skills that can be applied across all media platforms?from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today?s media writers need to adapt their message for... more...
- SAGE Publications 2011; US$ 69.00
The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences.... more...
- SAGE Publications 2013; US$ 78.00
Interracial Communication: Theory Into Practice, Third Edition , by Mark P. Orbe and Tina M. Harris, guides readers in applying the contributions of recent communication theory to improving everyday communication among the races. The authors offer a comprehensive, practical foundation for dialogue on interracial communication, as well as a resource... more...
- SAGE Publications 2016; US$ 82.00
We are in ?the communication age.? No matter who you are or how you communicate, we are all members of a society who connect through the internet, not just to it. From face-to-face interactions to all forms of social media, The Communication Age, Second Edition invites you to join the conversation about today?s issues and make your voice heard.... more...
- SAGE Publications 2015; US$ 65.00
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding... more...
- Taylor and Francis 2013; US$ 76.95
In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the... more...
- SAGE Publications 2015; US$ 51.00
Introduction to Media Literacy builds students? media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered ? from understanding media audiences, industries, and effects to confronting controversies... more...