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Most popular at the top
- Taylor and Francis 2013; US$ 25.95
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy,... more...
- Wiley 2013; US$ 23.99
Jim Muehlhausen is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small. He is the author of The 51 Fatal Business Errors and How to Avoid Them and a frequent contributor to Entrepreneur, Businessweek, and dozens of other publications. more...
- Crown/Archetype 2013; US$ 17.00
Chapter 1 Positive Discipline:† An Encouragement Model A child needs encouragement like a plant needs water.† It is essential to healthy growth and development. rudolf dreikurs Many people think of academic study as the purpose of school and that discipline programs should support academic excellence. Therefore, adults administer common disciplinary... more...
- Crown Publishing Group 2008; US$ 15.00
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero?s three-step strategy for moving an audience to action—as well as Honest Abe?s Shameless Trick of lowering an audience?s expectations by pretending to be... more...
- Taylor and Francis 2012; US$ 23.95
Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. This essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe... more...
- Taylor and Francis 2014; US$ 44.95
The new edition of this widely adopted book reveals how the popular media contribute to widespread myths and misunderstanding about cultural diversity. While focused on the impact of television, feature film, and popular music, the authors reach far beyond media to explore how our understanding, values, and beliefs about race, class, gender and sexual... more...
- Taylor and Francis 2014; US$ 82.95
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate,... more...
- Taylor and Francis 2011; US$ 39.95
The Internet is now an integral part of contemporary life, and linguists are increasingly studying its influence on language. In this student-friendly guidebook, leading language authority Professor David Crystal follows on from his landmark bestseller Language and the Internet and presents the area as a new field: Internet linguistics. In his... more...
- Guilford Publications 2012; US$ 47.00
This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the... more...
- Guilford Publications 2010; US$ 59.00
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...