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Most popular at the top
- SAGE Publications 2015; US$ 86.00 US$ 78.99
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of... more...
- SAGE Publications 2015; US$ 61.00 US$ 55.99
Translating Theory into Practice Globalizing Intercultural Communication: A Reader introduces students to intercultural communication within the global context, and equips them with the knowledge and understanding to grapple with the dynamic, interconnected and complex nature of intercultural relations in the world today. This... more...
- SAGE Publications 2015; US$ 42.00 US$ 38.50
With a focus on actively building skills, Authors Teri Kwal Gamble and Michael W. Gamble train students in the fundamentals of the public speaking process using frequent interactive exercises that allow students to practice?and improve?their public speaking. more...
- SAGE Publications 2015; US$ 86.00 US$ 78.99
An Introduction to Intercultural Communication: Identities in a Global Community prepares today?s students to successfully navigate our increasingly global community. Fred E. Jandt introduces essential communication skills and concepts that will empower readers to interact successfully with different cultures and ethnic groups. To spark student interest,... more...
- SAGE Publications 2013; US$ 38.00
Tracing the evolution of political advertising, Darrell M. West returns with his much anticipated sixth edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012 . Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute... more...
- SAGE Publications 2012; US$ 79.00 US$ 72.50
Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media... more...
- SAGE Publications 2007; US$ 97.00 US$ 88.99
Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of... more...
- SAGE Publications 2005; US$ 91.00 US$ 83.50
Family Communication: Nurturing and Control in a Changing World thoroughly reviews the traditional family communication theories of roles theory, family systems theory, and rules theory in an engaging, non-traditional way. This book uniquely organizes the study of family communication around the concepts of nurturing and control in all family... more...
- SAGE Publications 2007; US$ 64.00 US$ 58.99
"This interesting, easy-to-read book provides a comprehensive framework for considering communication and aging in the context of biology, sociology, and psychology. This thought provoking book is strongly anti-ageist. It could serve as a broad overview for anyone interested in the myriad of issues related to communication and aging." ? CHOICE ... more...
- SAGE Publications 2012; US$ 77.00 US$ 70.99
Based on the premise that terrorism is essentially a message, Terrorism and Communication: A Critical Introduction examines terrorism from a communication perspective?making it the first text to offer a complete picture of the role of communication in terrorist activity. Through the extensive examination of state-of-the-art research on terrorism... more...