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- Guilford Publications 2016; US$ 65.00
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and... more...
- Little, Brown Book Group 2016; US$ 12.99
What's ILL in one place can be WACK in another, or the same word can actually have TOTES different meanings. It's CRAY CRAY! From KEWL girls hitting on HENCH boys to wannabe gangstas hangin' with their DOGGS in the ENDZ, teen slang can leave NOOBS CONFUZZLED. If you want to appear DOPE or just want to know WTF is going on, How to Talk Teen is... more...
- Lexington Books 2016; US$ 94.99
This book explores researcher identity related to insider/outsider roles regarding the groups studied. Scholars use various research methods and discuss the value of insider/outsider perspectives, problems faced as insiders and outsiders, strategies to overcome related obstacles, and implications for advocating on behalf of a group being studied.... more...
- Lexington Books 2016; US$ 89.99
Truth in the Public Sphere seeks to understand the significance of truth in the everyday world of human communication. Featuring an international group of contributors from across the humanities and social sciences, it explores the place of truth in several facets of the public sphere: language, ethics, journalism, politics, media, and art. more...
Medienunternehmen und der strategische Umgang mit Media Responsibility und Corporate Social ResponsibilitySpringer Fachmedien Wiesbaden 2016; US$ 32.01
Philipp Bachmann geht der Frage nach, wie Medienunternehmen ihrer publizistischen Verantwortung (für öffentliche Information und Meinungsbildung) und gesellschaftlichen Verantwortung (für die soziale und ökologische Dimension ihres wirtschaftlichen Handelns) gerecht werden und so handeln können, dass ihr Organisationserfolg unterstützt wird. Die Arbeit... more...
- Springer International Publishing 2016; US$ 94.71
With an emphasis on controlled and constructive chaos, this concise primer for postgraduates skillfully leads the reader through the algorithms of chaos control, and then tackles synchronization in chaotic systems, stochastic resonance and ratchet models. more...
- Lexington Books 2016; US$ 99.99
Communication Perspectives on Popular Culture contains all new writings from many important established scholars as well as brilliant young scholars in the communication field. Contributors explore new and emerging ways to approach popular culture ? from case studies to emerging theories ? as they examine how popular culture, media, and communication... more...
- Bloomsbury Publishing 2016; US$ 11.99
Sport revolves around two things: narrative and numbers. You need the narrative, otherwise why would anyone care about sport? Rivalries, emotions, and sporting legends all require it. But sport also needs numbers. Without them, we have no idea who has won. We need numbers to tell which team is top of the table, or who is the world champion. Sport... more...
- Springer International Publishing 2016; US$ 72.93
This book develops applications of novel generalizations of fuzzy information measures in the field of pattern recognition, medical diagnosis, multi-criteria and multi-attribute decision making and suitability in linguistic variables. The focus of this presentation lies on introducing consistently strong and efficient generalizations of information... more...