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Communication

  • Practical Text Analyticsby Steven Struhl

    Kogan Page 2015; US$ 39.95

    Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. more...

  • The Psychology of Pro-Environmental Communicationby Christian A. Klöckner

    Palgrave Macmillan 2015; US$ 35.00

    The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour. more...

  • Local Journalismby Rasmus Kleis Nielsen

    I.B.Tauris 2015; US$ 23.00

    For more than a century, local journalism has been taken almost for granted. But the twenty-first century has brought major challenges. The newspaper industry that has historically provided most local coverage is in decline and it is not yet clear whether digital media will sustain new forms of local journalism. This book provides an international... more...

  • Intercultural Communication in the Chinese Workplaceby Ping Du

    Palgrave Macmillan 2015; US$ 95.00

    This book proposes a new theoretical and methodological approach to the investigation and explanation of intercultural differences in conflict management strategies and relational (politeness) strategies in workplace settings, taking the Chinese workplace as its focus. more...

  • Applied Communication Research Methodsby Michael Boyle; Mike Schmierbach

    Taylor and Francis 2015; US$ 59.95

    Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael... more...

  • The Rhetorical Invention of Manby Greg Goodale

    Lexington Books 2015; US$ 79.99

    The Rhetorical Invention of Man examines how the category ?Man? has dominated Western thinking since the sixteenth century. This category, a historical anomaly according to Michel Foucault and Jacques Derrida, has produced distortions in our ability to understand reality that do great harm to our health, morals, and environment. more...

  • Social Mediaby Pavica Sheldon

    Lexington Books 2015; US$ 74.99

    Social Media: Principles and Applications thoroughly examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Sheldon provides a must-have survival tool for communication, psychology, and social media scholars. more...

  • The Meaning of Space in Sign Languageby Gemma Barberà Altimira

    De Gruyter 2015; US$ 140.00

    Bringing together sign language linguistics and the semantics-pragmatics interface, this book focuses on the use of signing space in Catalan Sign Language (LSC). On the basis of small-scale corpus data, it provides an exhaustive description of referential devices dependent on space. The book provides insight into the study of meaning in... more...

  • Suburban Dreamsby Greg Dickinson

    University of Alabama Press 2015; US$ 49.95

    Starting with the premise that suburban films, residential neighborhoods, chain restaurants, malls, and megachurches are compelling forms ( topos ) that shape and materialize the everyday lives of residents and visitors, Greg Dickinson?s Suburban Dreams offers a rhetorically attuned critical analysis of contemporary American suburbs and the ?good... more...

  • The Four Pillars of Politicsby James T. Kitchens; Larry Powell

    Lexington Books 2015; US$ 69.99

    James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.... more...