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- Taylor and Francis 2014; US$ 42.95
Whether we grow up with one, two, or several languages during our early years of life, many of us will learn a second, foreign, or heritage language in later years. The field of Second language acquisition (SLA, for short) investigates the human capacity to learn additional languages in late childhood, adolescence, or adulthood, after the first language... more...
- Palgrave Macmillan 2010; US$ 37.00
Presented in two parts, this book firstly introduces core considerations in ESP course development drawing on examples from a wide range of ESP and EAP courses. Secondly four case studies show how experienced ESP teachers and course developers went about developing courses to meet the needs of their particular learners. more...
- Hodder & Stoughton 2010; US$ 19.93
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...
- Cambridge University Press 2001; US$ 34.00
This volume of specially commissioned articles examines theory and practice in EAP. more...
- Oxford University Press 2013; US$ 30.35
Teachers are often told that new teaching methods and materials are 'based on the latest research'. But what does this mean in practice? This book introduces you to some of the language acquisition research that will help you not just to evaluate existing materials, but also to adapt and use them in a way that fits what we currently understand... more...
- Oxford University Press 2005; US$ 30.35
Task-based teaching has created enormous interest among teachers in recent years. But how does the idea of designing tasks (e.g. discussions, problems, games) that encourage learners to use real language work in practice? This book explains the basic principles behind task-based learning and teaching and gives practical examples of how to make it work... more...
- Crown Publishing Group 2014; US$ 15.00
?What this book does better than any single book on media history, ethics, or practice is weave . . . [together] why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk.? ?Rasmi Simhan, Boston Globe ?Kovach and Rosenstiel?s essays on each [element] are concise gems, filled with insights... more...