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- Palgrave Macmillan 2010; US$ 37.00
Presented in two parts, this book firstly introduces core considerations in ESP course development drawing on examples from a wide range of ESP and EAP courses. Secondly four case studies show how experienced ESP teachers and course developers went about developing courses to meet the needs of their particular learners. more...
- Hodder & Stoughton 2010; US$ 20.19
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...
- Cambridge University Press 2001; US$ 34.00
This volume of specially commissioned articles examines theory and practice in EAP. more...
- McGraw-Hill Education 2012; US$ 13.00
Use just the right phrases and master the art of conversation like a native speaker of English How do you share an experience from your home country? What should you say to start a conversation? How do you offer someone your advice? This handy reference will help you navigate social and business situations, with hundreds of ready-to-use English... more...
- Oxford University Press 2013; US$ 30.35
Teachers are often told that new teaching methods and materials are 'based on the latest research'. But what does this mean in practice? This book introduces you to some of the language acquisition research that will help you not just to evaluate existing materials, but also to adapt and use them in a way that fits what we currently understand... more...
- Pan Macmillan Australia 1998; US$ 14.54
The ultimate "get off your bum and do it" book, Everything I Know About Writing will motivate anyone to write. It's a lively funny guide to writing, as readable as a novel, but packed front to back with ideas and insights.And this new edition has one other great feature: 600 extraordinary topics, guaranteed to have you or your students writing before... more...
- Oxford University Press 2005; US$ 30.35
Task-based teaching has created enormous interest among teachers in recent years. But how does the idea of designing tasks (e.g. discussions, problems, games) that encourage learners to use real language work in practice? This book explains the basic principles behind task-based learning and teaching and gives practical examples of how to make it work... more...