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Most popular at the top

  • Globalization and Mediaby Jack Lule

    Rowman & Littlefield Publishers 2015; US$ 26.00

    The fully updated second edition of this lively and accessible book argues for the central role of media in understanding globalization. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, Lule describes a divided global village, its destiny shaped by strife. more...

  • Social Media Strategyby Keith A. Quesenberry

    Rowman & Littlefield Publishers 2015; US$ 47.00

    A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy. more...

  • Advertising Creativeby Tom Altstiel; Jean M. Grow

    SAGE Publications 2015; US$ 82.00

    Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital... more...

  • Steinbeck's The Grapes of Wrathby Kelly McGrath Vlcek

    Wiley 2011; US$ 5.99 US$ 5.50

    The original CliffsNotes study guides offer a look into key elements and ideas within classic works of literature. The latest generation of titles in this series also features glossaries and visual elements that complement the familiar format. CliffsNotes on The Grapes of Wrath explores John Steinbeck's Pulitzer Prize-winning --and controversial... more...

  • Polari - The Lost Language of Gay Menby Paul Baker

    Taylor and Francis 2003; US$ 54.95

    Polari is a secret form of language mainly used by homosexual men in London and other cities during the twentieth century. Derived in part from the slang lexicons of numerous stigmatised and itinerant groups, Polari was also a means of socialising, acting out camp performances and reconstructing a shared gay identity and worldview among its speakers.... more...

  • Arabic For Dummiesby Amine Bouchentouf

    Wiley 2011; US$ 24.99 US$ 21.99

    Regarded as one of the most difficult languages to learn for native English speakers by the U.S. State Department, Arabic is gaining both prominence and importance in America. Recent world events have brought more and more Americans and other English speakers into contact with Arabic-speaking populations, and governments and businesses are increasingly... more...

  • Three Tomorrows Level 1 Beginner/Elementaryby Frank Brennan

    Cambridge University Press 2007; US$ 6.00

    Award-winning original fiction for learners of English. At seven levels, from Starter to Advanced, this impressive selection of carefully graded readers offers exciting reading for every student's capabilities. more...

  • Sequence Organization in Interaction: Volume 1by Emanuel A. Schegloff

    Cambridge University Press 2007; US$ 44.00

    The first volume in an authoritative series by Emanuel Schegloff on Conversation Analysis. more...

  • The Rhetoric of RHETORICby Wayne C. Booth

    Wiley 2009; US$ 37.95 US$ 32.89

    In this manifesto, distinguished critic Wayne Booth claims that communication in every corner of life can be improved if we study rhetoric closely. Written by Wayne Booth, author of the seminal book, The Rhetoric of Fiction (1961). Explores the consequences of bad rhetoric in education, in politics, and in the media. Investigates... more...

  • Sociolinguistic Variationby Robert Bayley; Ceil Lucas

    Cambridge University Press 2007; US$ 40.00

    An overview of the key areas within the study of language variation and language change. more...