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Most popular at the top

  • Das Autorenfoto in Buch und Buchwerbungby Sandra Oster

    De Gruyter 2014; US$ 140.00

    In the modern era, photography was discovered by writers as a medium for self-presentation - and by publishers as a vehicle for advertising. Drawing on publishing house brochures and book covers, this work systematically investigates the iconography of the author and the meaning of author photos at the intersection between efforts to communicate... more...

  • E-book Publishing Successby Kingsley Oghjojafor

    Elsevier Science 2005; US$ 70.00

    This book contains detailed and easy-to-digest information on all aspects of writing, preparing and marketing electronic books (ebooks). It covers such aspects as: How to develop ideas to write about; How to start the compilation of the ebook; How to choose the correct ebook compiling software; How to publish the ebook; How to promote and market the... more...

  • Open Accessby Neil Jacobs

    Elsevier Science 2006; US$ 70.00

    This book brings together many of the worlds leading open access experts to provide an analysis of the key strategic, technical and economic aspects on the topic of open access. Open access to research papers is perhaps a defining debate for publishers, librarians, university managers and many researchers within the international academic community.... more...

  • Never Mind the Webby Miha Kovac

    Elsevier Science 2008; US$ 70.00

    This key book examines the role of the printed book in contemporary societies, its demographics and its relation to the other media. It analyzes the differences among various national book industries throughout Europe and the USA, and the reasons and impact of the differences. Both the effect of digital technologies and the reasons why e-books did... more...

  • Scholarly Communication in China, Hong Kong, Japan, Korea and Taiwanby Jingfeng Xia

    Elsevier Science 2008; US$ 105.00

    This is one of the very few books that systematically explores the characteristics of scholarly communication outside the West. Over the last decade the advances in information technology have remodelled the foundation of scholarly communication. This book examines how countries/regions in East Asia (China, Japan, Korea and Taiwan) have reacted to... more...

  • Scholarly Communication for Librariansby Heather Morrison

    Elsevier Science 2009; US$ 85.00

    Reviews the current landscape of scholarly communications and publishing and potential futures, outlining key aspects of transition to best possible futures for libraries and librarians. Explains complex concepts in a clear, concise manner Designed to quickly bring the reader up to speed on scholarly communications Written by a well-known international... more...

  • Content Licensingby Michael Upshall

    Elsevier Science 2014; US$ 85.00

    Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it... more...

  • Developing Open Access Journalsby David Solomon

    Elsevier Science 2014; US$ 70.00

    This book provides a practical guide to developing and maintaining an electronic open access peer-reviewed scholarly journal. Creating such journals, particularly if it is done well, requires a great deal of specialized knowledge that spans library science, web development, intellectual property rights and publishing, as well as well issues that are... more...

  • Einführung in die Buchwissenschaftby Stephan Füssel; Corinna Norrick-Rühl

    WBG - Wissenschaftliche Buchgesellschaft 2014; US$ 171.66

    Diese Einführung stellt die wichtigsten Informationen zur Buchwissenschaft zusammen. Sie macht mit der Geschichte des Faches und seinen zentralen Problemen und Fragestellungen vertraut und erläutert Theorien und Methoden, jeweils mit hilfreichen Literaturangaben und weiterführenden Hinweisen. Das Themenspektrum reicht von Rechtsfragen bis zur Medienkonvergenz.... more...

  • Der Buchverlag als Markeby Georg Kessler

    Harrassowitz Verlag 2014; US$ 49.21

    Ratgeberliteratur und Buchmarkt sind ein in der Forschung noch immer stark vernachlässigtes Themenfeld, sei es in der Buchhandels- und Verlagsgeschichtsschreibung oder im Gegenwartsbuchmarkt. Erst in jüngerer Zeit wurde das Genre Ratgeber in Abgrenzung zum Sachbuch definiert und wirtschaftlich als eigenständiger Publikationstyp erfasst. Georg Kessler... more...