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Rhetoric

  • The Neuroscience of Multimodal Persuasive Messagesby Dirk Remley

    Taylor and Francis 2017; US$ 54.95

    In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model... more...

  • Rhetoric and Communication Perspectives on Domestic Violence and Sexual Assaultby Amy D. Propen; Mary Schuster

    Taylor and Francis 2017; US$ 54.95

    This book brings rhetorical, legal, and professional communication perspectives to the discourse surrounding policy-making efforts within the United States around two types of violent crimes against women: domestic violence and sexual assault. The authors propose that such analysis adds to our understanding of rhetorical concepts such as kairos ,... more...

  • Clear and Simple as the Truthby Francis-Noël Thomas; Mark Turner

    Princeton University Press 2017; US$ 33.50 US$ 30.48

    Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart. At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness,... more...

  • Handbuch Rhetorik der Bildenden Künsteby Wolfgang Brassat

    De Gruyter 2017; US$ 215.30

    This series on rhetoric illuminates the discipline both systematically and from a historical perspective. Each handbook is devoted to a different subfield, in line with the development of the discipline since the 18 th century. The series focuses on modern developments while discussing both theoretical and practical insights. more...

  • The Role of Language in the Climate Change Debateby Kjersti Flottum

    Taylor and Francis 2017; US$ 54.95

    This volume takes a distinctive look at the climate change debate, already widely studied across a number of disciplines, by exploring the myriad linguistic and discursive perspectives and approaches at play in the climate change debate as represented in a variety of genres. The book focuses on key linguistic themes, including linguistic polyphony,... more...

  • Topic-Driven Environmental Rhetoricby Derek G. Ross

    Taylor and Francis 2017; US$ 54.95

    Common topics and commonplaces help develop arguments and shape understanding. When used in argumentation, they may help interested parties more effectively communicate valuable information. The purpose of this edited collection on topics of environmental rhetoric is to fill gaps in scholarship related to specific, targeted, topical communication... more...

  • Double-voicing at Workby J. Baxter

    Palgrave Macmillan UK 2017; US$ 64.86

    This book reveals how 'double-voicing' is an inherent and routine part of spoken interactions within institutional contexts. Baxter's research shows that women use double-voicing more than men as a means of gaining acceptance and approval in the workplace. Double-voicing thus involves an interplay between power, gender and linguistic expertise. more...

  • Examining Text and Authorship in Translationby Caroline Summers

    Springer International Publishing 2017; US$ 86.13

    This book, the first in-depth study of authorship in translation, explores how authorial identity is ?translated? in the literary text.  In a detailed exploration of the writing of East German author Christa Wolf in English translation, it examines how the work of translators, publishers, readers and reviewers reframes the writer?s identity for... more...

  • Hong Kong Englishby May Wong

    Palgrave Macmillan UK 2017; US$ 46.29

    This book systematically examines the linguistic features and socio-cultural issues of ?Hong Kong English?. The author focuses on authentic data taken from the International Corpus of English (the Hong Kong component) and the Corpus of Global Web-based English to track the ways in which the English language in Hong Kong has been adapted by its users.... more...

  • Controlling Language in Industryby Stephen Crabbe

    Springer International Publishing 2017; US$ 48.40

    This book provides an in-depth study of controlled languages used in technical documents from both a theoretical and practical perspective. It first explores the history of controlled languages employed by the manufacturing industry to shape and constrain the information in technical documents. The author then offers a comparative analysis of existing... more...