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Rhetoric

  • Rhetoric of a Global Epidemicby Huiling Ding

    Southern Illinois University Press 2014; US$ 50.00

    In the past ten years, we have seen great changes in the ways government organizations and media respond to and report on emerging global epidemics. The first outbreak to garner such attention was SARS (severe acute respiratory syndrome). In Rhetoric of a Global Epidemic , Huiling Ding uses SARS to explore how various cultures and communities made... more...

  • Let's talk politicsby Hilde Van Belle; Kris Rutten; Paul Gillaerts; Dorien Van De Mieroop; Baldwin Van Gorp

    John Benjamins Publishing Company 2014; US$ 135.00

    The essay describes how Polish members of parliament (MPs) reinvented the institution of parliament (conceived of in its essentially discursive character as parleyment) in the course of the political transition of 1989. The reinvention of “parliamentary democracy” and deliberation in the chamber involved four interrelated developments:... more...

  • French Discourse Analysisby Glyn Williams

    Taylor and Francis 2014; US$ 175.00

    For the first time in English, Glyn Williams draws together current debates in linguistics and social theory, and provides the first study in English of the principles and theories of French discourse analysis. more...

  • A Functional Analysis of Political Television Advertisementsby William L. Benoit

    Lexington Books 2014; US$ 89.99

    A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising... more...

  • Renaissance Truthsby Alan R. Perreiah

    Ashgate Publishing Ltd 2014; US$ 109.95

    For humanists the perfect language was a revived Classical Latin. For scholastics it was a practical logic adapted to the needs of education. Though they have long been portrayed as arch rivals, Alan Perreiah here argues that humanists and scholastics were working in complementary ways toward some of the same goals: most significantly, the early modern... more...

  • Sorry About Thatby Edwin L. Battistella

    Oxford University Press, USA 2014; US$ 16.99

    People do bad things. They misspeak, mislead, and misbehave. They lie, cheat, steal, and kill. Often, afterward, they apologize. But what makes a successful apology? Why does Joe Biden's 2007 apology for referring to Barack Obama as "articulate and bright" succeed, whereas Mel Gibson's 2006 apology for his anti-Semitic tirade fails?... more...

  • The Great Silent Majorityby Karlyn Kohrs Campbell

    Texas A&M University Press 2014; US$ 19.95

    In his televised and widely watched speech to the nation on November 3, 1969, Pres. Richard M. Nixon introduced a phrase??silent majority??and a policy?Vietnamization of the war effort?that echo down to the present day. Nixon?s appearance on this night framed the terms in which much of the subsequent civil conflict and military strategy would be understood.... more...

  • Scottish Philosophy of Rhetoricby Rosaleen Keefe

    Andrews UK 2014; US$ 17.99

    The popular and successful rhetorical textbooks produced by the 18th century Scottish philosophical tradition, such as George Campbell's The Philosophy of Rhetoric (1776), Hugh Blair's Lectures on Rhetoric and Belles Lettres (1783), and Alexander Bain's English Composition and Rhetoric (1877) have been widely accorded a role in the trajectories... more...

  • Chiasmus And Cultureby Boris Wiseman; Anthony Paul

    Berghahn Books 2014; US$ 29.95

    Anyone who has heard of chiasmus is likely to think of it as no more than a piece of rhetorical playfulness, at times challenging, though useful for supplying a memorable sententious note or for performing a pirouette of syntax and thought. Going beyond traditional rhetoric, this volume is concerned with the possibility of using the figure of chiasmus... more...

  • Ästhetische Transfers zwischen Literatur und Werbungby Dominik Baumgarten

    Tectum Verlag 2014; US$ 27.76

    Welche Geschichten erzählen uns Werbeanzeigen? Wie viel Werbung steckt in Büchern? Und was passiert, wenn man Literatur kaum noch von Werbung abgrenzen kann? Dominik Baumgarten schafft anhand verschiedener linguistischer, literatur- und bildwissenschaftlicher Untersuchungen einen Überblick über die Mischformen beider Pole. Einen besonderen Fokus legt... more...