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Most popular at the top

  • Metonymy and Language: A New Theory of Linguistic Processingby Charles Denroche

    Taylor and Francis 2014; US$ 140.00

    Metonymy and Language  presents a new theory of language and communication in which the central focus is on the concept of metonymy, the recognition of partial matches and overlaps. Through the use of original data sets and rigorous primary research, Denroche characterizes metonymy as key to understanding why language is so ?fit for purpose? and... more...

  • Metaphor and Metonymy across Time and Culturesby Javier E. Díaz-Vera

    De Gruyter 2015; US$ 140.00

    This volume offers new insights into figurative language and its pervasive role as a factor of linguistic change. The case studies included in this book explore some of the different ways new metaphoric and metonymic expressions emerge and spread among speech communities, and how these changes can be related to the need to encode ongoing... more...

  • Go Figure! New Directions in Advertising Rhetoricby Edward F. McQuarrie; Barbara J. Phillips

    Taylor and Francis 2014; US$ 210.00

    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase.... more...

  • Patterns in Languageby Shan Wareing

    Taylor & Francis 1998; US$ 52.95

    Investigates the use of language in literary and non-literary texts using the principles of linguistic analysis. This work shows how linguistic knowledge can enhance and enrich the analysis of texts. Borrowing from stylistics, it focuses on recurring linguistic patterns used by writers. more...

  • Rhetorik und Stilistik / Rhetoric and Stylistics. Halbband 1by

    De Gruyter Mouton 2008; US$ 559.00

    Rhetoric and stylistics deal with successful human communication and the arrangement of language in texts. As the most influential of all language-related disciplines, rhetoric has an ancient tradition and is presently experiencing a remarkable revival. Stylistics analyzes the structures of texts with regard to their semantic potential and their function... more...

  • Rhetorik und Stilistik / Rhetoric and Stylistics. Halbband 2by

    De Gruyter Mouton 2009; US$ 545.00

    Rhetoric and stylistics deal with successful human communication and the arrangement of language in texts. As the most influential of all language-related disciplines, rhetoric has an ancient tradition and is presently experiencing a remarkable revival. Stylistics analyzes the structures of texts with regard to their semantic potential and their function... more...

  • Metonymy in Language and Thoughtby Klaus-Uwe Panther; Günter Radden

    John Benjamins Publishing Company 1999; US$ 188.00

    Metonymy in Language and Thought gives a state-of-the-art account of metonymic research. The contributions have different disciplinary and theoretical backgrounds in linguistics, psycholinguistics, psychology and literary studies. However, they share the assumption that metonymy is a cognitive phenomenon, a “figure of thought,” underlying... more...

  • Die Bemessung des Inkommensurablen.by David von Mayenburg

    Duncker & Humblot 2012; US$ 63.71

    Hauptbeschreibung Eine nicht verstummende öffentliche Diskussion über die angemessene Höhe von Schmerzensgeldern zeigt, dass an deren gerichtliche Bemessung besondere Gerechtigkeitserwartungen geknüpft werden. Diese Kontroversen werfen die Frage auf, ob das deutsche Schadensersatzrecht gegenwärtig die Bemessung von Schmerzensgeldern in Fällen des... more...

  • The conventionality of figurative languageby Sandra Handl

    Narr Francke Attempto 2011; US$ 65.51

    Hauptbeschreibung The book is the first in-depth study that aims to identify the conceptual rules and regularities underlying the (un)conventionality of figurative ways of speaking and reasoning. Using a combination of corpus-linguistic and cognitive-linguistic methods it investigates a large number of metonymies as well as metaphors, focusing on... more...