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Most popular at the top

  • Political Writing: A Guide to the Essentialsby Adam Garfinkle; David Brooks

    Taylor and Francis 2014; US$ 44.95

    Writing well, and persuasively, is not only a discipline that can be learned, it is one deeply rooted in the classical arts of rhetoric and polemic. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty... more...

  • Go Figure! New Directions in Advertising Rhetoricby Edward F. McQuarrie; Barbara J. Phillips

    Taylor and Francis 2014; US$ 210.00

    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase.... more...

  • Writing Education Researchby Joy Egbert; Sherry Sanden

    Taylor and Francis 2015; US$ 34.95

    For both new academics and those with some experience, writing articles of publishable quality can be particularly challenging. Developing the necessary skill set requires useful information, hard work, and the type of direction infrequently offered in research methods courses, leaving researchers to piece together resources on their own. This book... more...

  • Erzähltextanalyse [German-language Edition]by Meinhard Mair

    Columbia University Press 2014; US$ 63.99

    This comprehensive and systematic text book provides teachers and students alike with a profound, yet concise reference for the analysis of narrative texts. It provides appropriate and differentiated terminological and methodological tools to all the questions that arise when analyzing a narrative text. An advantage of this textbook is that the narrative... more...

  • Writing with Authorityby David Foster

    Southern Illinois University Press 2006; US$ 35.00

    Writing with Authority: Students? Roles as Writers in Cross-National Perspective offers a comparison of student writers in two university cultures?one German and one American?as the students learn to connect their writing to academic content. David Foster demonstrates the effectiveness of using cross-cultural comparisons to assess differences... more...

  • Distant Publicsby Jenny Rice

    University of Pittsburgh Press 2012; US$ 25.95

    Urban sprawl is omnipresent in America and has left many citizens questioning their ability to stop it. In Distant Publics, Jenny Rice examines patterns of public discourse that have evolved in response to development in urban and suburban environments. Centering her study on Austin, Texas, Rice finds a city that has simultaneously celebrated and... more...

  • Reclaiming Rhetoricaby Andrea A. Lunsford

    University of Pittsburgh Press 1995; US$ 25.95

    Women?s contribution to rhetoric throughout Western history, like so many other aspects of women?s experience, has yet to be fully explored.  In pathbreaking discussions ranging from ancient Greece, though the Middle Ages and the Renaissance, to modern times, sixteen closely coordinated essays examine how women have used language to reflect their... more...

  • Rhetorica in Motionby Eileen E Schell; K. J. Rawson

    University of Pittsburgh Press 2010; US$ 24.95

    Rhetorica in Motion is the first collected work to investigate feminist rhetorical research methods in both contemporary and historical contexts. The contributors analyze familiar themes, such as archival, literary, and online research, but also looks to other areas of rhetoric, such as disability studies; gerontology/aging studies; Latina/o, queer,... more...

  • Language, Ideology and Point of Viewby Paul Simpson

    Taylor and Francis 2003; US$ 59.95

    This systematic introduction to the concept of point of view in language explores the ways in which point of view intersects with and is shaped by ideology. It specifically focuses on the way in which speakers and writers linguistically encode their beliefs, interests and biases in a wide range of media. The book draws on an extensive array of linguistic... more...

  • Rhetoric and Educational Discourseby Richard Edwards; Katherine Nicoll; Nicky Solomon; Robin Usher

    Taylor and Francis 2013; US$ 63.95

    Educational policy is often dismissed as simply rhetoric and a collection of half truths. However, this is to underestimate the power of rhetoric and the ways in which rhetorical strategies are integral to persuasive acts. Through a series of illustrative chapters, this book argues that rather than something to be dismissed, rhetorical analysis offers... more...