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- De Gruyter 2015; US$ 140.00
What theories and methods serve to model the relationship between language and shared knowledge? How can genericity be functionally described as a central means of knowledge creation? How is linguistic generalization accomplished in the context of colonial communication? These questions are the subject of a study at the interface between... more...
- Taylor and Francis 2014; US$ 54.95
Metonymy and Language presents a new theory of language and communication in which the central focus is on the concept of metonymy, the recognition of partial matches and overlaps. Through the use of original data sets and rigorous primary research, Denroche characterizes metonymy as key to understanding why language is so ?fit for purpose? and... more...
- Taylor and Francis 2014; US$ 44.95
Writing well, and persuasively, is not only a discipline that can be learned, it is one deeply rooted in the classical arts of rhetoric and polemic. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty... more...
- Taylor and Francis 2014; US$ 210.00
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase.... more...
Sprachliche Aspekte von SMS-Texten: Eine kommunikationsorientierte Untersuchung von KurzmitteilungenDiplomica Verlag 2014; US$ 32.40
Was zeichnet SMS-Sprache und die Kommunikation per Kurzmitteilung aus? Mit dieser und weiteren Fragestellungen beschäftigt sich die vorliegende Untersuchung. Neben unterschiedlichen kommunikativen Funktionen und der Sonderstellung der SMS zwischen Schriftlichkeit und Mündlichkeit stehen dabei auch sprachliche Besonderheiten von Kurzmitteilungen und... more...
- Taylor and Francis 2015; US$ 34.95
For both new academics and those with some experience, writing articles of publishable quality can be particularly challenging. Developing the necessary skill set requires useful information, hard work, and the type of direction infrequently offered in research methods courses, leaving researchers to piece together resources on their own. This book... more...
- Columbia University Press 2014; US$ 63.99
This comprehensive and systematic text book provides teachers and students alike with a profound, yet concise reference for the analysis of narrative texts. It provides appropriate and differentiated terminological and methodological tools to all the questions that arise when analyzing a narrative text. An advantage of this textbook is that the narrative... more...
- Southern Illinois University Press 2006; US$ 35.00
Writing with Authority: Students? Roles as Writers in Cross-National Perspective offers a comparison of student writers in two university cultures?one German and one American?as the students learn to connect their writing to academic content. David Foster demonstrates the effectiveness of using cross-cultural comparisons to assess differences... more...
- University of Pittsburgh Press 2012; US$ 26.95
Urban sprawl is omnipresent in America and has left many citizens questioning their ability to stop it. In Distant Publics, Jenny Rice examines patterns of public discourse that have evolved in response to development in urban and suburban environments. Centering her study on Austin, Texas, Rice finds a city that has simultaneously celebrated and... more...
- University of Pittsburgh Press 1995; US$ 27.95
Women?s contribution to rhetoric throughout Western history, like so many other aspects of women?s experience, has yet to be fully explored. In pathbreaking discussions ranging from ancient Greece, though the Middle Ages and the Renaissance, to modern times, sixteen closely coordinated essays examine how women have used language to reflect their... more...