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Most popular at the top
- Taylor and Francis 2003; US$ 200.00
Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents... more...
- Palgrave Macmillan 2004; US$ 120.00
Metaphor and Iconicity attempts to clarify the interplay of metaphor and iconicity in the creation and interpretation of spoken and written texts from a cognitive perspective. There are various degrees in which metaphor and iconicity manifest themselves, ranging from sound symbolism and parallelism in poetic discourse to word order, inflectional... more...
- Oxford University Press 1991; US$ 29.95
Although the subject of composition has firmly established itself in secondary schools and universities as one worthy of study, philosophical premises on composition have yet to be discussed. This collection of essays draws together the different philosophical viewpoints on the matter. more...
- Palgrave Macmillan 2007; US$ 25.00
This is a pithy, no-nonsense, no-excuses guide to maximizing the quality and quantity of your scholarly products. Write to the Top! offers an accessible overview of the art of writing efficiently and effectively; it is the first book that explicitly summarizes the key elements to prolific productivity in academic settings. more...
- De Gruyter 2003; US$ 196.00
Der Band untersucht aus verschiedenen Perspektiven die Genese, Funktionsweise und Wirkung von sprachlich vermittelten gesellschaftlichen Leitbildern. Diese sprachlichen Realisationen von diskurspr genden Denkmustern k nnen linguistisch als Schl sselw rter oder Metaphern erfasst werden. Die hier vorgelegten Studien untersuchen an einer F lle von Einzelbeispielen,... more...
- Palgrave Macmillan 2004; US$ 125.00
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the... more...
- Equinox Publishing Ltd 2008; US$ 80.75
This book explores some of the developments in Stylistics since its pioneer, Roman Jakobson, identified the patterning of the message as the poetic function. It analyses in turn Goldings Pincher Martin, Rowlings Harry Potter and the Philosophers Stone, Housmans A Shropshire Lad, Elizabeth Jennings poem One Flesh,... more...
- Oxford University Press, USA 2008; US$ 18.99
Introduction: The Tiniest Sign. Time and Chance: Punctuality and the Coin Toss. Dit Dah: Codes to Sigh For. With a Bullet: Checklists and Dingbats. And a Half: Musical Dots. For Short: Mr., Sr., et al. Dot Dot Dot: Ellipses, Lacunae, and Missing Links. Stet: Emendations of Immortality. Ninety-Eight Point Six: Decimals and Determinings. Dot Com: Computation... more...
- De Gruyter 2002; US$ 224.00
The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target... more...
- Palgrave Macmillan 2009; US$ 110.00
Since we need words with new meanings to discover what is true, it follows that without those words there could be no truth as we know it. Without just those words that we create there would be no knowledge for us. In that case knowledge is found embedded in the very words that we formulate. Interpretation and definition as rhetorical and logical... more...