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Most popular at the top
- De Gruyter 2007; US$ 91.00
The papers in this volume deal with the issue of how corpus data relate to the questions that cognitive linguists have typically investigated with respect to conceptual mappings. The authors investigate a wide range of issues - the coherence and function of particular metaphorical models, the interaction of form and meaning, the identification... more...
- Palgrave Macmillan 2007; US$ 25.00
This is a pithy, no-nonsense, no-excuses guide to maximizing the quality and quantity of your scholarly products. Write to the Top! offers an accessible overview of the art of writing efficiently and effectively; it is the first book that explicitly summarizes the key elements to prolific productivity in academic settings. more...
- Wiley 2009; US$ 37.95
In this manifesto, distinguished critic Wayne Booth claims that communication in every corner of life can be improved if we study rhetoric closely. Written by Wayne Booth, author of the seminal book, The Rhetoric of Fiction (1961). Explores the consequences of bad rhetoric in education, in politics, and in the media. Investigates... more...
- De Gruyter 2003; US$ 196.00
Der Band untersucht aus verschiedenen Perspektiven die Genese, Funktionsweise und Wirkung von sprachlich vermittelten gesellschaftlichen Leitbildern. Diese sprachlichen Realisationen von diskurspr genden Denkmustern k nnen linguistisch als Schl sselw rter oder Metaphern erfasst werden. Die hier vorgelegten Studien untersuchen an einer F lle von Einzelbeispielen,... more...
- Palgrave Macmillan 2004; US$ 125.00
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the... more...
- Oxford University Press, USA 2008; US$ 23.99
Introduction: The Tiniest Sign. Time and Chance: Punctuality and the Coin Toss. Dit Dah: Codes to Sigh For. With a Bullet: Checklists and Dingbats. And a Half: Musical Dots. For Short: Mr., Sr., et al. Dot Dot Dot: Ellipses, Lacunae, and Missing Links. Stet: Emendations of Immortality. Ninety-Eight Point Six: Decimals and Determinings. Dot Com: Computation... more...
- Equinox Publishing Ltd 2008; US$ 80.75
This book explores some of the developments in Stylistics since its pioneer, Roman Jakobson, identified the patterning of the message as the poetic function. It analyses in turn Goldings Pincher Martin, Rowlings Harry Potter and the Philosophers Stone, Housmans A Shropshire Lad, Elizabeth Jennings poem One Flesh,... more...
- De Gruyter 2002; US$ 238.00
The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source... more...
- De Gruyter 2010; US$ 210.00
There is an increasing awareness in linguistics that linguistic patterns can be explained with recourse to general cognitive processes. The contributions collected in this volume pursue such a usage-based cognitive linguistic approach by presenting empirical investigations of lexical and grammatical patterns and probing into their implications... more...
- Palgrave Macmillan 2009; US$ 110.00
Since we need words with new meanings to discover what is true, it follows that without those words there could be no truth as we know it. Without just those words that we create there would be no knowledge for us. In that case knowledge is found embedded in the very words that we formulate. Interpretation and definition as rhetorical and logical... more...