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Most popular at the top
- Utah State University Press 2013; US$ 25.00
The imperative to write and to publish is a relatively new development in the history of academia, yet it is now a significant factor in the culture of higher education. Working with Faculty Writers takes a broad view of faculty writing support, advocating its value for tenure-track professors, adjuncts, senior scholars, and graduate students.... more...
- Narr Francke Attempto 2011; US$ 76.10
Hauptbeschreibung The book is the first in-depth study that aims to identify the conceptual rules and regularities underlying the (un)conventionality of figurative ways of speaking and reasoning. Using a combination of corpus-linguistic and cognitive-linguistic methods it investigates a large number of metonymies as well as metaphors, focusing on... more...
- Narr Francke Attempto 2011; US$ 110.59
Hauptbeschreibung Mit intellektueller Originalität, wissenschaftlicher Strenge, innovatorischer Kraft und theoretischer Prägnanz hat Peter Koch die Romanistik unserer Tage geprägt und neuen Forschungslinien ein Gesicht gegeben. In der Kognitiven und Historischen Semantik hat er sich international ebenso einen Namen gemacht wie in den Themenkomplexen... more...
- Taylor and Francis 2003; US$ 200.00
Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion. more...
- Palgrave Macmillan 2004; US$ 115.00
Metaphor and Iconicity attempts to clarify the interplay of metaphor and iconicity in the creation and interpretation of spoken and written texts from a cognitive perspective. There are various degrees in which metaphor and iconicity manifest themselves, ranging from sound symbolism and parallelism in poetic discourse to word order, inflectional... more...
- Oxford University Press 1991; US$ 29.95
Although the subject of composition has firmly established itself in secondary schools and universities as one worthy of study, philosophical premises on composition have yet to be discussed. This collection of essays draws together the different philosophical viewpoints on the matter. more...
- Palgrave Macmillan 2007; US$ 21.00
This is a pithy, no-nonsense, no-excuses guide to maximizing the quality and quantity of your scholarly products. Write to the Top! offers an accessible overview of the art of writing efficiently and effectively; it is the first book that explicitly summarizes the key elements to prolific productivity in academic settings. more...
- De Gruyter 2003; US$ 196.00
Der Band untersucht aus verschiedenen Perspektiven die Genese, Funktionsweise und Wirkung von sprachlich vermittelten gesellschaftlichen Leitbildern. Diese sprachlichen Realisationen von diskurspr genden Denkmustern k nnen linguistisch als Schl sselw rter oder Metaphern erfasst werden. Die hier vorgelegten Studien untersuchen an einer F lle von Einzelbeispielen,... more...
- Wiley 2009; US$ 35.95
In this manifesto, distinguished critic Wayne Booth claims that communication in every corner of life can be improved if we study rhetoric closely. Written by Wayne Booth, author of the seminal book, The Rhetoric of Fiction (1961). Explores the consequences of bad rhetoric in education, in politics, and in the media. Investigates the possibility... more...
- Palgrave Macmillan 2004; US$ 120.00
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the... more...