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- John Benjamins Publishing Company 2007; US$ 54.00
Cognitive linguists have proposed that metaphor is not just a matter of language but of thought, and that metaphorical thought displays a high degree of conventionalization. In order to produce converging evidence for this theory of metaphor, a wide range of data is currently being studied with a large array of methods and techniques. Finding Metaphor... more...
- John Benjamins Publishing Company 2005; US$ 49.95
Metaphor is a topical issue across a number of disciplines, wherever researchers are concerned with how speakers and writers package and process messages. This book is addressed at readers from diverse academic backgrounds who are interested in ways of researching metaphor from different perspectives, and especially through corpus linguistics. A number... more...
- John Benjamins Publishing Company 2008; US$ 158.00
In Contemporary Metaphor Theory (CMT) research has predominantly focused on the English language with few studies of others and even less systematic comparative work. This volume focuses on the discourse domain of LEARNING (formal, technical and informal aspects) and brings together a variety of language perspectives, some specifically comparative,... more...
- John Benjamins Publishing Company 2009; US$ 149.00
Figurative language has been regarded traditionally as situated outside the realm of grammar. However, with the advent of Cognitive Linguistics, metonymy and metaphor are now recognized as being not only ornamental rhetorical tropes but fundamental figures of thought that shape, to a considerable extent, the conceptual structure of languages. The present... more...
- John Benjamins Publishing Company 2003; US$ 165.00
In recent years, conceptual metonymy has been recognized as a cognitive phenomenon that is as fundamental as metaphor for reasoning and the construction of meaning. The thoroughly revised chapters in the present volume originated as presentations in a workshop organized by the editors for the 7th International Pragmatics Conference held in Budapest... more...
- John Benjamins Publishing Company 2001; US$ 188.00
Reanimated Voices addresses three activities: reporters evoking speech events; interpreters (re)constituting those speech events; and historical pragmaticians eavesdropping in time on the reporters and interpreters. Can one reconstruct aspects of pragmatic competence on the basis of written texts only? Reanimated Voices answers this in the affirmative.... more...
- John Benjamins Publishing Company 2002; US$ 203.00
The present volume unites 15 papers on reported discourse from a wide genetic and geographical variety of languages. Besides the treatment of traditional problems of reported discourse like the classification of its intermediate categories, the book reflects in particular how its grammatical, semantic, and pragmatic properties have repercussions in... more...
- John Benjamins Publishing Company 1986; US$ 98.00
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines,... more...
- John Benjamins Publishing Company 1996; US$ 173.00
In sentences containing reported speech, thought, or perception, it is possible to distinguish different voices or views, associated with different discourse roles. They originate in two different clauses: one clause signals a reporting situation, and the other a reported situation. This volume examines the methods used for combining these two types... more...
- VS Verlag für Sozialwissenschaften 2010; US$ 35.82
Andreas Wagenknecht zeigt empirisch auf, dass mit der Filmtheorie der letzten ca. 100 Jahre eine diskursive Verhandlung des Automobils einhergeht. Die detaillierte Darstellung verdeutlicht, wie sich dieser Automobildiskurs ausgehend von der Thematisierung des Automobils in der Frühphase des filmtheoretischen Denkens ausgeformt hat. Der Autor veranschaulicht,... more...