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- John Benjamins Publishing Company 2003; US$ 165.00
In recent years, conceptual metonymy has been recognized as a cognitive phenomenon that is as fundamental as metaphor for reasoning and the construction of meaning. The thoroughly revised chapters in the present volume originated as presentations in a workshop organized by the editors for the 7th International Pragmatics Conference held in Budapest... more...
- John Benjamins Publishing Company 2001; US$ 188.00
Reanimated Voices addresses three activities: reporters evoking speech events; interpreters (re)constituting those speech events; and historical pragmaticians eavesdropping in time on the reporters and interpreters. Can one reconstruct aspects of pragmatic competence on the basis of written texts only? Reanimated Voices answers this in the affirmative.... more...
- John Benjamins Publishing Company 2002; US$ 203.00
The present volume unites 15 papers on reported discourse from a wide genetic and geographical variety of languages. Besides the treatment of traditional problems of reported discourse like the classification of its intermediate categories, the book reflects in particular how its grammatical, semantic, and pragmatic properties have repercussions in... more...
- John Benjamins Publishing Company 2006; US$ 173.00
This book explores how the voices of authors and other researchers are manifested in academic discourse, and how the author handles the polyphonic interaction between these various parties. It represents a unique study of academic discourse in that it takes a doubly contrastive approach, focusing on the two factors of discipline and language at the... more...
- John Benjamins Publishing Company 2005; US$ 188.00
Since the late 1950s the study of argumentation has developed from a marginal part of logic and rhetoric into a genuine interdisciplinary academic discipline. After having first been primarily concerned with creating an adequate philosophical perspective on argumentation, argumentation theorists have gradually shifted their focus of attention to a... more...
- John Benjamins Publishing Company 2010; US$ 49.95
This book presents a complete method for the identification of metaphor in language at the level of word use. It is based on extensive methodological and empirical corpus-linguistic research in two languages, English and Dutch. The method is formulated as an explicit manual of instructions covering one chapter, the method being a development and refinement... more...
- John Benjamins Publishing Company 2010; US$ 143.00
It has been asserted by a number of writers from a range of disciplines that metaphors have evaluative and persuasive properties. In the Conceptual Metaphor Theory literature, it is widely agreed that metaphor is evaluative, persuasive and therefore potentially ideological. Outside the cognitive literature, metaphor’s persuasive qualities have... more...
- John Benjamins Publishing Company 1986; US$ 98.00
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines,... more...
- John Benjamins Publishing Company 1996; US$ 173.00
In sentences containing reported speech, thought, or perception, it is possible to distinguish different voices or views, associated with different discourse roles. They originate in two different clauses: one clause signals a reporting situation, and the other a reported situation. This volume examines the methods used for combining these two types... more...
- VS Verlag für Sozialwissenschaften 2010; US$ 54.99
Andreas Wagenknecht zeigt empirisch auf, dass mit der Filmtheorie der letzten ca. 100 Jahre eine diskursive Verhandlung des Automobils einhergeht. Die detaillierte Darstellung verdeutlicht, wie sich dieser Automobildiskurs ausgehend von der Thematisierung des Automobils in der Frühphase des filmtheoretischen Denkens ausgeformt hat. Der Autor veranschaulicht,... more...