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  • Television Advertising and Televangelismby Rosemarie Schmidt; Joseph F. Kess

    John Benjamins Publishing Company 1986; US$ 98.00

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines,... more...

  • Reported Speechby Theo Janssen; Wim van der Wurff

    John Benjamins Publishing Company 1996; US$ 173.00

    In sentences containing reported speech, thought, or perception, it is possible to distinguish different voices or views, associated with different discourse roles. They originate in two different clauses: one clause signals a reporting situation, and the other a reported situation. This volume examines the methods used for combining these two types... more...

  • Das Automobil als konstruktive Metapherby Andreas Wagenknecht

    VS Verlag für Sozialwissenschaften 2010; US$ 49.99

    Andreas Wagenknecht zeigt empirisch auf, dass mit der Filmtheorie der letzten ca. 100 Jahre eine diskursive Verhandlung des Automobils einhergeht. Die detaillierte Darstellung verdeutlicht, wie sich dieser Automobildiskurs ausgehend von der Thematisierung des Automobils in der Frühphase des filmtheoretischen Denkens ausgeformt hat. Der Autor veranschaulicht,... more...

  • Keeping in touch with Pragma-Dialecticsby Eveline T. Feteris; Bart Garssen; Francisca Snoeck Henkemans

    John Benjamins Publishing Company 2011; US$ 143.00

    Keeping in touch with Pragma-Dialectics is written to honor Frans van Eemeren and his work in the field of argumentation theory on the occasion of his retirement. The volume contains 17 contributions from teams of authors consisting of a combination of a pragma-dialectician and one or two researchers with a different background in the field of argumentation.... more...

  • Metaphor in Cognitive Linguisticsby Raymond W. Jr. Gibbs; Gerard J. Steen

    John Benjamins Publishing Company 1999; US$ 158.00

    This book contains a selection of refereed and revised papers originally presented at the 5th ICLC. After an introduction by the editors, the book opens with a long-needed chapter on historical precedents for the Cognitive Linguistic theory of metaphor. Two chapters demonstrate the method of lexical analysis of linguistic metaphors and how it can be... more...

  • Relative Constructions in European Non-Standard Varietiesby Adriano Murelli

    De Gruyter 2011; US$ 154.00

    Cross-linguistic studies on relative constructions in European languages are often centred on standard varieties as described in reference grammars. This volume breaks with the tradition in that it investigates relative constructions in non-standard varieties from a multidisciplinary perspective and addresses a crucial question: what does... more...

  • Studies in Functional Stylisticsby Jan Chloupek; Jirí Nekvapil

    John Benjamins Publishing Company 1993; US$ 165.00

    The 15 contributions in the present collection can be divided roughly into three groups: (1) Papers directly following up functional stylistics and the theory of language culture, elaborated in the classical period of the Prague Linguistic School. (2) Papers concerning the problems of style in a wider communicative arena. These contributions are closely... more...

  • Grammatical Metaphorby Anne-Marie Simon-Vandenbergen; Miriam Taverniers; Louise J. Ravelli

    John Benjamins Publishing Company 2003; US$ 195.00

    Since the 1980s, metaphor has received much attention in linguistics in general. Within Systemic Functional Linguistics (SFL) the area of 'grammatical metaphor' has become increasingly more important. This volume aims to raise and debate problematic issues in the study of lexico-grammatical metaphor, and to foreground the potential of further study... more...

  • Metaphors of Anger, Pride and Loveby Zoltán Kövecses

    John Benjamins Publishing Company 1986; US$ 102.00

    This study is an attempt to uncover the structure of three emotion concepts: anger, pride and love. The results indicate that the conceptual structure associated with these emotions consists of four parts: (1) a system of metaphors, (2) a system of metonymies, (3) a system of related concepts, and (4) a category of cognitive models, with a prototypical... more...

  • Vernacular Eloquenceby Peter Elbow

    Oxford University Press, USA 2011; US$ 18.99

    Since the publication of his groundbreaking books Writing Without Teachers and Writing with Power, Peter Elbow has revolutionized how people think about writing. Now, in Vernacular Eloquence, he makes a vital new contribution to both practice and theory. more...