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- De Gruyter 2012; US$ 182.00
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices.... more...
- De Gruyter 1999; US$ 133.00
For decades there has been awareness of the fact that the natural sciences and the language they use are not metaphor-free domains. This study draws together statements on this phenomenon made in a discourse context hitherto dominated by theoreticians and philosophers of science and points up new perspectives of an interdisciplinary nature discussed... more...
- De Gruyter 1998; US$ 133.00
Proceeding from the revival of linguistic interest in the rhetorical figures metaphor and metonymy and their underlying association types similarity and contiguity, the study demonstrates that metonymy is a powerful explanatory principle for many semantic phenomena in French sentence structures. First, the author shows how metonymic relations generate... more...
- Saddleback Publishing 2012; US$ 11.50
The Teacher's Resource Guide CDs provide 10 pages of activities and reproducible worksheets per novel to support the books and extend students' reading skills. Simply select and print the activities that you need. A key at the end of each guide provides answers and sample responses. The activities give lower-level readers the tools to construct,... more...
- John Benjamins Publishing Company 2012; US$ 143.00
Metaphoric language is very much the product of human action, and many scholars now claim that metaphor in language arises from metaphors in thought. But the reasons for why we think metaphorically and speak (gesture) in these ways may be rooted in principles of self-organization that describe the existence, and forms, of many other animate and inanimate... more...
- Palgrave Macmillan 2012; US$ 90.00
Stance and Voice in Written Academic Genres brings together a range of perspectives on two of the most important and contested concepts in applied linguistics: stance and voice. International experts provide an accessible, yet authoritative introduction to key issues and debates surrounding these terms. more...
- Equinox Publishing Ltd 2010; US$ 34.00
Using as a basis the discourse dynamics approach to metaphor developed by the editor, the book explores links between theory and empirical investigation, exemplifies data analysis and discusses issues in research design and practice. Particular attention is paid to the processes of metaphor identification, categorisation and labelling, and to the use... more...
- John Benjamins Publishing Company 2013; US$ 135.00
Frames and constructions in metaphoric language shows how linguistic metaphor piggybacks on certain patterns of constructional meaning that have already been identified and studied in non-metaphoric language. Recognition of these shared semantic structures, and comparison of their roles in metaphoric and non-metaphoric constructions, make it possible... more...
- Southern Illinois University Press 2012; US$ 35.00
According to Ben McCorkle, the rhetorical canon of delivery—traditionally seen as the aspect of oratory pertaining to vocal tone, inflection, and physical gesture—has undergone a period of renewal within the last few decades to include the array of typefaces, color palettes, graphics, and other design elements used to convey a message... more...