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Most popular at the top

  • Rhetorical Delivery as Technological Discourseby Ben McCorkle

    Southern Illinois University Press 2012; US$ 35.00

    According to Ben McCorkle, the rhetorical canon of delivery?traditionally seen as the aspect of oratory pertaining to vocal tone, inflection, and physical gesture?has undergone a period of renewal within the last few decades to include the array of typefaces, color palettes, graphics, and other design elements used to convey a message to a chosen... more...

  • The Open Handby Barry M. Kroll

    Utah State University Press 2013; US$ 20.00

    Based on five years of classroom experimentation, The Open Hand presents a highly practical yet transformational philosophy of teaching argumentative writing. In his course Arguing as an Art of Peace, Barry Kroll uses the open hand to represent an alternative approach to argument, asking students to argue in a way that promotes harmony rather than... more...

  • Word Bytesby Carolyne Lee

    Melbourne University Press 2009; Not Available

    Words matter. And good writing matters. Especially in the information society, in which more writing than ever is disseminated and read. There may be a lot of dross out there, but we can also find writing that stands out from the rest. It lodges in our heads because of its simplicity and style, and because it says something worth reading. This is... more...

  • Rhetoric and the Arts of Designby David S. Kaufer; Brian S. Butler

    Taylor and Francis 2013; US$ 45.95

    First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Making and Unmaking the Prospects for Rhetoricby Theresa Jarnagin Enos

    Taylor and Francis 2013; US$ 33.95

    Grad students and scholars in rhetoric and composition more...

  • Prophets, Gurus, and Punditsby Anna M. Young

    Southern Illinois University Press 2014; US$ 40.00

    In Prophets, Gurus, and Pundits , author Anna M. Young proposes that the difficulty of bridging the gap between intellectuals and the public is not a failure of ideas; rather, it is an issue of rhetorical strategy. By laying a rhetorical foundation and presenting analytical case studies of contemporary ?public intellectuals,? Young creates a training... more...

  • A Corpus Linguistic Approach to Literary Language and Characterizationby Giuseppina Balossi

    John Benjamins Publishing Company 2014; US$ 149.00

    This book focusses on computer methodologies as a way of investigating language and character in literary texts. Both theoretical and practical, it surveys investigations into characterization in literary linguistics and personality in social psychology, before carrying out a computational analysis of Virginia Woolf?s experimental novel The Waves... more...

  • Usage-Based Approaches to Language Changeby Evie Coussť; Ferdinand von Mengden

    John Benjamins Publishing Company 2014; US$ 149.00

    This article opens with a brief discussion of the fundamental issues of usage, structure, grammaticalization and reanalysis and then introduces the key concept of an empty distinction, which is defined as a conventionalized distinction of expression that has lost its former motivation (semantic or non-semantic, in particular phonological) as the result... more...

  • Political Argumentation in the United Statesby David Zarefsky

    John Benjamins Publishing Company 2014; US$ 149.00

    Especially during Barack Obama’s first campaign for the presidency, commentators and Obama himself noted several similarities between him and Abraham Lincoln. These comparisons became the premises for arguments from historical analogy. Such arguments can have several purposes, including making a direct comparison, using the past as a new frame... more...

  • Go Figure! New Directions in Advertising Rhetoricby Edward F. McQuarrie; Barbara J. Phillips

    Taylor and Francis 2014; US$ 210.00

    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase.... more...