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Most popular at the top

  • Die perfekte Redeby Hans-Uwe L. Köhler

    Gabal Verlag 2011; US$ 22.67

    Der Blitz unter den Glühwürmchen der Vortragsprofis Hans-Uwe L. Köhler gehört zu den Besten der Besten auf dem Vortragsparkett. Wer ihn bucht - und dies sind wahlweise Coca Cola, Telekom, Wella und andere Großunternehmen -, muss sowohl auf Überraschungen wie auf Provokationen gefasst sein. In jedem Fall darf er mit einer höchst lebendigen, unterhaltsamen,... more...

  • 30 Minuten Rhetorikby Peter Heigl

    Gabal Verlag 2011; US$ 8.63

    Müssen Sie eine Rede oder einen Vortrag halten? Wollen Sie wissen, wovon es abhängt, ob Ihre Zuhörer Ihnen interessiert folgen oder sich langweilen? Angstfrei und sicher vor anderen zu reden kann man lernen. In diesem praxisorientierten Ratgeber erfahren Sie: - was Profis bei der Atem- und Satztechnik beachten - worauf es bei Blickkontakt, Haltung... more...

  • Metaphor and Metonymy in Comparison and Contrastby René Dirven; Ralf Pörings

    De Gruyter Mouton 2002; US$ 224.00

    The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target... more...

  • Relative Constructions in European Non-Standard Varietiesby Adriano Murelli

    De Gruyter Mouton 2011; US$ 154.00

    Cross-linguistic studies on relative constructions in European languages are often centred on standard varieties as described in reference grammars. This volume breaks with the tradition in that it investigates relative constructions in non-standard varieties from a multidisciplinary perspective and addresses a crucial question: what does Europe's... more...

  • Revisionen beim Schreibenby Cornelia Rau

    De Gruyter 1994; US$ 133.00

    Originally presented as the author's thesis (Ph.D.--Philipps-Universiteat Marburg, 1993). more...

  • Cognitive Foundations of Linguistic Usage Patternsby Susanne Handl; Hans-Jörg Schmid

    De Gruyter Mouton 2010; US$ 182.00

    There is an increasing awareness in linguistics that linguistic patterns can be explained with recourse to general cognitive processes. The contributions collected in this volume pursue such a usage-based cognitive linguistic approach by presenting empirical investigations of lexical and grammatical patterns and probing into their implications for... more...

  • Corpus-Based Approaches to Metaphor and Metonymyby Anatol Stefanowitsch; Stefan Th. Gries

    De Gruyter Mouton 2007; US$ 77.00

    The papers in this volume deal with the issue of how corpus data relate to the questions that cognitive linguists have typically investigated with respect to conceptual mappings. The authors investigate a wide range of issues - the coherence and function of particular metaphorical models, the interaction of form and meaning, the identification of source... more...

  • Metaphor and Millsby Michael White; Honesto Herrera-Soler

    De Gruyter Mouton 2012; US$ 182.00

    While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices.... more...

  • Metaphor in Cultureby Zoltán Kövecses

    Cambridge University Press 2005; US$ 30.00

    This exciting book proposes a new theory of metaphor variation. more...

  • Rhetorical Democracyby Gerard Hauser; Amy Grim

    Taylor and Francis 2004; US$ 51.95

    This collection presents theoretical, critical, applied, and pedagogical questions and cases of publics and public spheres, examining these contexts as sources and sites of civic engagement. Reflecting the current state of rhetorical theory and research, the contributions arise from the 2002 conference proceedings of the Rhetoric Society of America... more...