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Most popular at the top
- John Benjamins Publishing Company 2014; US$ 149.00
Especially during Barack Obama’s first campaign for the presidency, commentators and Obama himself noted several similarities between him and Abraham Lincoln. These comparisons became the premises for arguments from historical analogy. Such arguments can have several purposes, including making a direct comparison, using the past as a new frame... more...
- Taylor and Francis 2014; US$ 66.95
Reviews of the first edition: '...a work of high seriousness...manna from rhetorical heaven for students and researchers with a lot of hard graft ahead of them... '(English Today) '...an impressive single-author reference work... '(English) '...Not only is this volume indispensible for anyone, students or academics, working in any field related... more...
- Taylor and Francis 2014; US$ 44.95
Metonymy and Language presents a new theory of language and communication in which the central focus is on the concept of metonymy, the recognition of partial matches and overlaps. Through the use of original data sets and rigorous primary research, Denroche characterizes metonymy as key to understanding why language is so ?fit for purpose? and... more...
- Taylor and Francis 2014; US$ 210.00
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase.... more...
- Taylor and Francis 2015; US$ 36.95
For both new academics and those with some experience, writing articles of publishable quality can be particularly challenging. Developing the necessary skill set requires useful information, hard work, and the type of direction infrequently offered in research methods courses, leaving researchers to piece together resources on their own. This book... more...
- Columbia University Press 2014; US$ 63.99
This comprehensive and systematic text book provides teachers and students alike with a profound, yet concise reference for the analysis of narrative texts. It provides appropriate and differentiated terminological and methodological tools to all the questions that arise when analyzing a narrative text. An advantage of this textbook is that the narrative... more...
- University of Pittsburgh Press 2012; US$ 26.95
Urban sprawl is omnipresent in America and has left many citizens questioning their ability to stop it. In Distant Publics, Jenny Rice examines patterns of public discourse that have evolved in response to development in urban and suburban environments. Centering her study on Austin, Texas, Rice finds a city that has simultaneously celebrated and... more...
- University of Pittsburgh Press 1995; US$ 27.95
Women?s contribution to rhetoric throughout Western history, like so many other aspects of women?s experience, has yet to be fully explored. In pathbreaking discussions ranging from ancient Greece, though the Middle Ages and the Renaissance, to modern times, sixteen closely coordinated essays examine how women have used language to reflect their... more...
- University of Pittsburgh Press 2010; US$ 25.95
Rhetorica in Motion is the first collected work to investigate feminist rhetorical research methods in both contemporary and historical contexts. The contributors analyze familiar themes, such as archival, literary, and online research, but also looks to other areas of rhetoric, such as disability studies; gerontology/aging studies; Latina/o, queer,... more...
- Utah State University Press 2015; US$ 19.95
In Dialectical Rhetoric , Bruce McComiskey argues that the historical conflict between rhetoric and dialectic can be overcome in ways useful to both composition theory and the composition classroom. Historically, dialectic has taken two forms in relation to rhetoric. First, it has been the logical development of linear propositions leading to necessary... more...