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- Taylor and Francis 2013; US$ 35.95
Coalescent Argumentation is based on the concept that arguments can function from agreement, rather than disagreement. To prove this idea, Gilbert first discusses how several components--emotional, visceral (physical) and kisceral (intuitive) are utilized in an argumentative setting by people everyday. These components, also characterized as "modes,"... more...
- Taylor and Francis 2014; US$ 120.00
In the general area of style study or stylistics there is no shortage of ideas, definitions or published works. It is hoped, in the present volume, to contribute to the prosperity of the discipline mainly by clarifying and exemplifying how pragmatic considerations may be relevant to any study of style, in the conviction that pragmastylistics is more... more...
- Taylor and Francis 2013; US$ 33.95
The 1996 Meeting of the Rhetoric Society of America commemorated the 25th anniversary of the publication of Lloyd Bitzer and Edwin Black's The Prospect of Rhetoric. In so doing, the conference gave scholars and teachers in various disciplines from all over the country the opportunity to talk about new prospects for rhetoric. The conferees were asked... more...
- Taylor and Francis 2014; US$ 71.95
Writing: Texts, Processes and Practices offers an innovative and multidisciplinary approach to writing in a variety of academic and professional settings. The book is composed of a series of original research-based accounts by leading authorities from a range of disciplines. The papers are linked through a unifying perspective which emphasises the... more...
- Taylor and Francis 2014; US$ 115.00
"The book draws on a lot of research, is friendly to the reader, and will be of good value to teachers." Paul Nation, Victoria University of Wellington, Australia This comprehensive, up-to-date, and accessible text on idiom use, learning, and teaching approaches the topic with a balance of sound theory and extensive research in cognitive linguistics,... more...
- Taylor and Francis 2014; US$ 140.00
Metonymy and Language presents a new theory of language and communication in which the central focus is on the concept of metonymy, the recognition of partial matches and overlaps. Through the use of original data sets and rigorous primary research, Denroche characterizes metonymy as key to understanding why language is so ?fit for purpose? and... more...
- Taylor and Francis 2014; US$ 44.95
Writing in Social Spaces addresses the problem of making time and space for writing in academic life and work of the professionals and practitioners who do academic writing'. Even those who want to write, who know how to write well and who have quality publications, report that they cannot find enough time for writing. Many supervisors are unsure... more...
- Taylor and Francis 2014; US$ 44.95
Writing well, and persuasively, is not only a discipline that can be learned, it is one deeply rooted in the classical arts of rhetoric and polemic. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty... more...
- Taylor and Francis 2014; US$ 210.00
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase.... more...
- Taylor and Francis 2013; US$ 63.95
Educational policy is often dismissed as simply rhetoric and a collection of half truths. However, this is to underestimate the power of rhetoric and the ways in which rhetorical strategies are integral to persuasive acts. Through a series of illustrative chapters, this book argues that rather than something to be dismissed, rhetorical analysis offers... more...