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- Gabal Verlag 2015; US$ 14.07
Kommunikative Kompetenz ist im Privatleben so wichtig wie im Beruf. Trainieren Sie Ihre Kommunikation und profitieren Sie davon auch in Verhandlungen, Präsentationen oder im Konfliktmanagement. 30 Minuten Schlagfertigkeit Kommunikation ist die Basis des Austausches zwischen Menschen. Faire Dialektik hat das Ziel, den Gesprächspartner langfristig... more...
- Lexington Books 2015; US$ 79.99
This book seeks to bring the problem of difference into the ongoing discussions vis-à-vis democratic deliberations about advancing rhetorical theory through the trope of the other, alloi?sis , defined as the figure of difference, exception, and radical otherness. more...
- De Gruyter 2015; US$ 140.00
What theories and methods serve to model the relationship between language and shared knowledge? How can genericity be functionally described as a central means of knowledge creation? How is linguistic generalization accomplished in the context of colonial communication? These questions are the subject of a study at the interface between... more...
- Taylor and Francis 2015; US$ 34.95
For both new academics and those with some experience, writing articles of publishable quality can be particularly challenging. Developing the necessary skill set requires useful information, hard work, and the type of direction infrequently offered in research methods courses, leaving researchers to piece together resources on their own. This book... more...
- De Gruyter 2015; US$ 140.00
This volume offers new insights into figurative language and its pervasive role as a factor of linguistic change. The case studies included in this book explore some of the different ways new metaphoric and metonymic expressions emerge and spread among speech communities, and how these changes can be related to the need to encode ongoing... more...
- Taylor and Francis 2014; US$ 44.95
Writing well, and persuasively, is not only a discipline that can be learned, it is one deeply rooted in the classical arts of rhetoric and polemic. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty... more...
- Taylor and Francis 2014; US$ 210.00
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase.... more...
- Taylor and Francis 2014; US$ 140.00
Metonymy and Language presents a new theory of language and communication in which the central focus is on the concept of metonymy, the recognition of partial matches and overlaps. Through the use of original data sets and rigorous primary research, Denroche characterizes metonymy as key to understanding why language is so ?fit for purpose? and... more...
- John Benjamins Publishing Company 2014; US$ 149.00
Especially during Barack Obama’s first campaign for the presidency, commentators and Obama himself noted several similarities between him and Abraham Lincoln. These comparisons became the premises for arguments from historical analogy. Such arguments can have several purposes, including making a direct comparison, using the past as a new frame... more...
- Taylor and Francis 2014; US$ 66.95
Reviews of the first edition: '...a work of high seriousness...manna from rhetorical heaven for students and researchers with a lot of hard graft ahead of them... '(English Today) '...an impressive single-author reference work... '(English) '...Not only is this volume indispensible for anyone, students or academics, working in any field related... more...