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  • Writing Education Researchby Joy Egbert; Sherry Sanden

    Taylor and Francis 2015; US$ 34.95

    For both new academics and those with some experience, writing articles of publishable quality can be particularly challenging. Developing the necessary skill set requires useful information, hard work, and the type of direction infrequently offered in research methods courses, leaving researchers to piece together resources on their own. This book... more...

  • Metaphor and Metonymy across Time and Culturesby Javier E. Díaz-Vera

    De Gruyter 2015; US$ 140.00

    This volume offers new insights into figurative language and its pervasive role as a factor of linguistic change. The case studies included in this book explore some of the different ways new metaphoric and metonymic expressions emerge and spread among speech communities, and how these changes can be related to the need to encode ongoing... more...

  • Go Figure! New Directions in Advertising Rhetoricby Edward F. McQuarrie; Barbara J. Phillips

    Taylor and Francis 2014; US$ 210.00

    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase.... more...

  • Political Writing: A Guide to the Essentialsby Adam Garfinkle; David Brooks

    Taylor and Francis 2014; US$ 44.95

    Writing well, and persuasively, is not only a discipline that can be learned, it is one deeply rooted in the classical arts of rhetoric and polemic. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty... more...

  • Metonymy and Languageby Charles Denroche

    Taylor and Francis 2014; US$ 140.00

    Metonymy and Language  presents a new theory of language and communication in which the central focus is on the concept of metonymy, the recognition of partial matches and overlaps. Through the use of original data sets and rigorous primary research, Denroche characterizes metonymy as key to understanding why language is so ?fit for purpose? and... more...

  • Political Argumentation in the United Statesby David Zarefsky

    John Benjamins Publishing Company 2014; US$ 149.00

    Especially during Barack Obama’s first campaign for the presidency, commentators and Obama himself noted several similarities between him and Abraham Lincoln. These comparisons became the premises for arguments from historical analogy. Such arguments can have several purposes, including making a direct comparison, using the past as a new frame... more...

  • A Dictionary of Stylisticsby Katie Wales

    Taylor and Francis 2014; US$ 66.95

    Reviews of the first edition: '...a work of high seriousness...manna from rhetorical heaven for students and researchers with a lot of hard graft ahead of them... '(English Today) '...an impressive single-author reference work... '(English) '...Not only is this volume indispensible for anyone, students or academics, working in any field related... more...

  • Writing in Social Spacesby Rowena Murray

    Taylor and Francis 2014; US$ 44.95

    Writing in Social Spaces addresses the problem of making time and space for writing in academic life and work of the professionals and practitioners who do academic writing'. Even those who want to write, who know how to write well and who have quality publications, report that they cannot find enough time for writing. Many supervisors are unsure... more...

  • Usage-Based Approaches to Language Changeby Evie Coussé; Ferdinand von Mengden

    John Benjamins Publishing Company 2014; US$ 149.00

    This article opens with a brief discussion of the fundamental issues of usage, structure, grammaticalization and reanalysis and then introduces the key concept of an empty distinction, which is defined as a conventionalized distinction of expression that has lost its former motivation (semantic or non-semantic, in particular phonological) as the result... more...

  • Writing: Texts, Processes and Practicesby Christopher N. Candlin; Ken Hyland

    Taylor and Francis 2014; US$ 71.95

    Writing: Texts, Processes and Practices offers an innovative and multidisciplinary approach to writing in a variety of academic and professional settings. The book is composed of a series of original research-based accounts by leading authorities from a range of disciplines. The papers are linked through a unifying perspective which emphasises the... more...