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- Wiley 2008; US$ 66.00
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current... more...
- Taylor and Francis 2009; US$ 45.95
Are Museums Irrelevant? Museums are rarely acknowledged in the global discussion of climate change, environmental degradation, the inevitability of depleted fossil fuels, and the myriad local issues concerning the well-being of particular communities ? suggesting the irrelevance of museums as social institutions. At the same time, there is... more...
- Taylor and Francis 2009; US$ 55.95
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ?customers?; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking... more...
- Henry Holt and Co. 2010; US$ 22.99
A journey across four continents to the heart of the conflict over who should own the great works of ancient art Why are the Elgin Marbles in London and not on the Acropolis? Why do there seem to be as many mummies in France as there are in Egypt? Why are so many Etruscan masterworks in America? For the past two centuries, the West has been plundering... more...
- Springer 2011; US$ 79.95
Museum collections are often perceived as static entities hidden away in storerooms or trapped behind glass cases. By focusing on the dynamic histories of museum collections, new research reveals their pivotal role in shaping a wide range of social relations. Over time and across space the interactions between these artefacts and the people and institutions... more...
- Wiley 2011; US$ 38.95
Museums and the Public Sphere investigates the role of museums around the world as sites of democratic public space. Explores the role of museums around the world as sites of public discourse and democracy Examines the changing idea of the museum in relation to other public sites and spaces, including community cultural centers, public halls... more...
- Taylor and Francis 2011; US$ 135.00
The Things about Museums constitutes a unique, highly diverse collection of essays discussing how objects are constructed in museums, the ways in which visitors may directly experience those objects, how objects are utilised within particular representational strategies and forms, and the challenges and opportunities presented by using objects to... more...
- Taylor and Francis 2012; US$ 38.95
This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and... more...
- Ashgate Publishing Ltd 2013; US$ 109.95
In museums, visitors are immediately drawn to striking or iconic objects, but there are many less conspicuous but important items which illustrate cultural contexts and content and are equally deserving of their attention. The authors of Museums and Silent Objects, offer a methodology for judging the quality of museum exhibitions from the visitors... more...