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Most popular at the top
- Wiley 2008; US$ 78.00 US$ 67.60
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current... more...
- Taylor and Francis 2009; US$ 45.95
Are Museums Irrelevant? Museums are rarely acknowledged in the global discussion of climate change, environmental degradation, the inevitability of depleted fossil fuels, and the myriad local issues concerning the well-being of particular communities ? suggesting the irrelevance of museums as social institutions. At the same time, there is a... more...
- AltaMira Press 2009; US$ 97.99
This all-in-one book provides information, strategies, and tips on museum education in the areas of volunteer management, docent training, tour development, teacher training, web technology, exhibits, working with families, programs and events, evaluation, collaboration with other institutions, and funding. more...
- Taylor and Francis 2009; US$ 55.95
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ?customers?; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking... more...
- AltaMira Press 2010; US$ 25.99
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies. more...
- Henry Holt and Co. 2010; US$ 22.99
A journey across four continents to the heart of the conflict over who should own the great works of ancient art Why are the Elgin Marbles in London and not on the Acropolis? Why do there seem to be as many mummies in France as there are in Egypt? Why are so many Etruscan masterworks in America? For the past two centuries, the West has been plundering... more...
- Edward Elgar Publishing 2002; US$ 40.00
What value do we place on our cultural heritage, and to what extent should we preserve historic and culturally important sites and artefacts from the ravages of weather, pollution, development and use by the general public? This innovative book attempts to answer these important questions by exploring how non-market valuation techniques - used extensively... more...
- AltaMira Press 2011; US$ 34.99
Interpretation helps the public understand our purpose and mission. In this book, we tackle how to orient your organization to be effective interpreters of what you collect; how to tell engaging stories; and how to address difficult issues you may have avoided. We provide a primer in historical research for the non-historian and the do-it-yourself... more...
- Smithsonian 2012; US$ 16.95
Written in accessible, nontechnical language, this book's twenty-three essays provide invaluable conservation guidelines for a variety of materials and media. Focusing also on proper storage techniques and environmental control, contributors offer information on emergency planning, disaster management, and identifying damages that may require professional... more...