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Most popular at the top
- Simon & Schuster 2006; US$ 14.00
On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people... more...
- Taylor and Francis 2005; US$ 48.95
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and... more...
- Wiley 2008; US$ 39.99
Electronic musicians, rockers, rappers, and regular folks use Reason virtual studio software to create and self-record studio-quality music on PCs and Macs. This book shows you how to harness all the tools of this popular package to produce your own professional sound. Veteran studio engineer and professional musician Cliff Truesdell explains everything... more...
- Free Press 2009; US$ 26.00
For the first time, Appetite for Self-Destruction recounts the epic story of the precipitous rise and fall of the recording industry over the past three decades, when the incredible success of the CD turned the music business into one of the most glamorous, high-profile industries in the world -- and the advent of file sharing brought it to its knees.... more...
- Knopf Doubleday Publishing Group 2008; US$ 16.00
In this compulsively readable, fascinating, and provocative guide to classical music, Norman Lebrecht, one of the world?s most widely read cultural commentators tells the story of the rise of the classical recording industry from Caruso?s first notes to the heyday of Bernstein, Glenn Gould, Callas, and von Karajan. Lebrecht compellingly demonstrates... more...
- Scribner 2009; US$ 15.00
A decade ago the vast majority of mainstream music was funneled through a handful of media conglomerates. Now, more people are listening to more music from a greater variety of sources than at any time in history. And big corporations such as Viacom, Clear Channel, and Sony are no longer the sole gatekeepers and distributors, their monopoly busted... more...
- Ashgate Publishing Ltd 2009; US$ 39.95
Television commercials are now a standard environment through which we experience popular music. The use of popular music in advertising remains a practice that continues to prompt strong and varied responses from media commentators and music fans. This continuing debate is evidence that the commercialization of the popular arts comes inbuilt not only... more...
- Ashgate Publishing Ltd 2008; US$ 119.95
The music industry has been waging significant battles in recent years, reacting to numerous inter-related crises provoked by globalization, digitalization and the ever more extensive commercialization of public culture. This book presents two inter-related cases of crisis and opportunity: the music industry's epic struggle over piracy and the... more...
- Ten Speed Press 2010; US$ 24.95
The only book that looks at the business of concert promotion. Concerts are part art, part party?and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel,... more...